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Creating Drowning Awareness through Social Media

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Create Drowning Awareness through Social Media 2013 NDPA Symposium #NDPASymposium
Outbound Marketing • Traditional media • Print • Radio • TV • Direct mail • Telemarketing • Email
Inbound Marketing • New media • Blogs • Social networks • SEO • SEM • RSS feeds • Opt-in • Viral content
Outbound vs Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
Inbound Marketing Get Analyze Found Convert
Get Found Social Media PR SEO Website Ads SEM Mobile Email
Get Found Facebook Google + Twitter Social Media Pinterest YouTube Linkedin
Convert Social Media Website • Contests • eBooks • Sweepstakes • Whitepapers • Coupons • Webcasts • Petitions • Text CTA’s • Quizzes • Events • Trivia challenges
Lifesaver of the Year Contest
Lifesaver of the Year Contest
Lifesaver of the Year Contest
Lifesaver of the Year Contest
Fan of the Week Sweepstakes
Analyze • Traffic growth • Channel optimization • Google Analytics • Social media insights
Analyze Lifesaver of the Year Contest
Analyze Lifesaver of the Year Contest
Analyze Fan of the Week Sweepstakes
Analyze Fan of the Week Sweepstakes
FAQ’s • What’s the difference b/n a Facebook business page and personal account? • How should you respond to negative comments? • How do you track ROI? • Who can post on a Facebook business page?
FAQ’s • How can I use social media in a restrictive market? • How do you use social media to find qualified prospects or leads? • How can I offload some of the social media work? • Who should you accept or decline on Linkedin?
FAQ’s • What are the do’s and don’ts of social? • How much time should I spend on social media? • Is Facebook good for business? • Is a website your best bet as a PR or marketing tool?
Resources and Tools • Google Business • MarketingGrader Apps • SocialMention • Hootsuite • Wufoo • BufferApp • Piktochart • Screenflow • Shortstack • Animoto • Constant Contact • Dropbox • EZTexting • Prezi • TweetReach

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Creating Drowning Awareness through Social Media

  • 1. Create Drowning Awareness through Social Media 2013 NDPA Symposium #NDPASymposium
  • 2. Outbound Marketing • Traditional media • Print • Radio • TV • Direct mail • Telemarketing • Email
  • 3. Inbound Marketing • New media • Blogs • Social networks • SEO • SEM • RSS feeds • Opt-in • Viral content
  • 4. Outbound vs Inbound • Traditional • New media • Push • Pull • Interruptive • Permission • $$$ • Time
  • 5. Inbound Marketing Get Analyze Found Convert
  • 6. Get Found Social Media PR SEO Website Ads SEM Mobile Email
  • 7. Get Found Facebook Google + Twitter Social Media Pinterest YouTube Linkedin
  • 8. Convert Social Media Website • Contests • eBooks • Sweepstakes • Whitepapers • Coupons • Webcasts • Petitions • Text CTA’s • Quizzes • Events • Trivia challenges
  • 9. Lifesaver of the Year Contest
  • 10. Lifesaver of the Year Contest
  • 11. Lifesaver of the Year Contest
  • 12. Lifesaver of the Year Contest
  • 13. Fan of the Week Sweepstakes
  • 14. Analyze • Traffic growth • Channel optimization • Google Analytics • Social media insights
  • 15. Analyze Lifesaver of the Year Contest
  • 16. Analyze Lifesaver of the Year Contest
  • 17. Analyze Fan of the Week Sweepstakes
  • 18. Analyze Fan of the Week Sweepstakes
  • 19. FAQ’s • What’s the difference b/n a Facebook business page and personal account? • How should you respond to negative comments? • How do you track ROI? • Who can post on a Facebook business page?
  • 20. FAQ’s • How can I use social media in a restrictive market? • How do you use social media to find qualified prospects or leads? • How can I offload some of the social media work? • Who should you accept or decline on Linkedin?
  • 21. FAQ’s • What are the do’s and don’ts of social? • How much time should I spend on social media? • Is Facebook good for business? • Is a website your best bet as a PR or marketing tool?
  • 22. Resources and Tools • Google Business • MarketingGrader Apps • SocialMention • Hootsuite • Wufoo • BufferApp • Piktochart • Screenflow • Shortstack • Animoto • Constant Contact • Dropbox • EZTexting • Prezi • TweetReach