Take a Close Look at the World´s Best Creatives Werbung, die begeistert. Simon Cook, Head of Entries Development der Cannes Lions, eröffnet das Panel und erzählt über die Bedeutung des Kreativen für die (Werbe-)wirtschaft. Im Anschluss führen Sie die Juroren der Cyber, Media und Direct Lions durch die gelungensten digitalen Kampagnen der Welt.

1. WEBEPLANUNG.AT SUMMIT // 04.07. 2014
THE CYBER LIONS 2014

2. WELCOME TO
CANNES!

3. AND TO THE CYBER JURY.
PRESELECTION + SHORTLIST ROUND. 5 DAYS

4. MEDALS + GRAND PRIX ROUND. 2 DAYS

5. THE JURY.
USA, ARGENTINA
MEXICO, UK, JAPAN
SINGAPORE, FRANCE
THAILAND, SWEDEN
INDIA, NEW ZEALAND
AUSTRIA, AUSTRALIA
CHINA, SPAIN, CANADA
THE NETHERLANDS
POLAND, BRAZIL
SOUTH KOREA
BELGIUM, GERMANY.
22
4
FROM
DIFFERENT
COUNTRIES &
CONTINENTS.

6. THE JURY.
SUSAN
BONDS
42 Entertainment
AARON
TURK
Colenso BBDO
ANDRÉ
PIVA
Lov Dentsu
ATAWOOT
WESARANURAK
adapter digital co.
DR BRIAN
YONGSIK NAM
Cheil OpenTide
DANIEL
GRANATTA
Flock
DREW
UNGVARSKY
Grow
ERIC
SCHOEFFLER
DDB Tribal Group
JOE
ALEXANDER
The Martin Agency
JUNG-A
KIM
Innocean Worldwide
KAORU
SUGANO
Dentsu
NATHALIE
HUNI
TBWA DAN Paris
TONY
HÖGQVIST
Perfect Fools
KRISTIAN
SALIBA
The Monkeys
PEPA
ROJO
WYSIWYG
TYTUS
KLEPACZ
180heartbeats+
Jung von Matt
MARIANO
JEGER
R/GA
NICK
TURNER
AKQA
VALERIE
CHENG
JWT Singapore
MEERA SHARATH
CHANDRA
Tigress Tigress
SIMON
SCHWAIGHOFER
Red Bull Creative
WESLEY
TER HAAR
MediaMonks
MEL
EXON
BBH
TOM
LOOCKX
Havas Worldwide
Brussles
FRAZER
JELLEYMAN
TAXI
USA, ARGENTINA
MEXICO, UK, JAPAN
SINGAPORE, FRANCE
THAILAND, SWEDEN
INDIA, NEW ZEALAND
AUSTRIA, AUSTRALIA
CHINA, SPAIN, CANADA
THE NETHERLANDS
POLAND, BRAZIL
SOUTH KOREA
BELGIUM, GERMANY.
22
4
FROM
DIFFERENT
COUNTRIES &
CONTINENTS.

7. 3660 ENTRIES.
3 GRAND PRIX
23 GOLD, 51 SILVER, 79 BRONZE
158 SHORTLIST
PRESS CONFERENCE.

8. GRAND PRIX CRAFT
PHARRELL WILLIAMS - 24 HOURS OF HAPPY
ICONOCLAST, PARIS
GRAND PRIX INTEGRATED
CHIPOTLE MEXICAN GRILL
CREATIVE ARTISTS AGENCY, LOS ANGELES
GRAND PRIX SOCIAL
LIVE TEST SERIES, VOLVO TRUCKS
FORSMAN & BODENFORS, GOTHENBURG
CELEBRATE ...

9. ... EXCELLENT WORK.

16. A CYBER TREND:
SOCIAL BUSINESS.

17. MICK EBELING
LOOK INSIDE • INTEL
HOME ALONE KIDS
COCA-COLA
A TICKET TO VISIT MUM
BRITISH AIRWAYS
THE BORN FRIENDS FAMILY PORTRAIT
SKYPE

18. ENTRY:
TATTOO SKIN CANCER CHECK.
BRAND:
SOL DE JANEIRO.

21. CATEGORY: SOCIAL > ENGAGEMENT PLATFORM
CYBER LION SILVER
AGENCY:
OGILVY, SÃO PAULO, BRAZIL
INSIGHT, STRATEGY AND IDEA:
> Sol de Janeiro is a sunscreen brand that embraces the Brazilian beach culture.
> The brand takes youth skin care very seriously.
> The problem is that Brazilian youth seem to care more about getting a tan than having healthy skin.
> In order to make Brazilian youth aware of this growing problem,
Sol de Janeiro asked for help of those who care closest to youth's skin: their tattoo artists.
We created a training programm to teach tattoo artists how to recognize skin problems.

22. ENTRY:
LABELS AGAINST WOMEN.
BRAND:
PANTENE.

25. CATEGORY: WEB CAMPAIGN BEAUTY
CYBER LION BRONZE
AGENCY:
BBDO GUERRERO, MAKATI, THE PHILIPPINES
INSIGHT, STRATEGY AND IDEA:
An online video showing men and women doing the same thing, but with one glaring difference:
the labels used to describe them.
The first-ever Philippine study on gender bias was initiated.
The alarming results were revealed in the most popular social networks to get.
Webisodes featuring high-profile women talking about the issue.
Research showed a strong prejudice against women who are confident, assertive or career-driven.
What's worse, people have come to accept these biases. For Pantene to help women succeed,
there was a need for a conversation about what stops them.

26. A CYBER TREND:
CAMPAIGN BECOMES PRODUCT.

27. CALENDER OF TALES
BLACKBERRY
ASSASSIN'S CREED IV
UBISOFT EMEA
KILLING KENNEDY
NATIONAL GEOGRAPHIC
HELLO MY NAME MEANS
JOHNSON'S BABY

28. ENTRY:
HEART OF THE ARCTIC.
BRAND:
ROYAL CANADIAN MINT.

31. CATEGORY: CRAFT USER EXPERIENCE + ILLUSTRATION AND GRAPHIC DESIGN
CYBER LION BRONZE
AGENCY:
COSSETTE, MONTREAL, CANADA
INSIGHT, STRATEGY AND IDEA:
The Royal Canadian Mint wanted to try something new for the release of their Arctic Expedition series.
Putting the focus on children instead of adults.
Their challenge was to take coin collecting and history, 2 activities most children are resistant to,
and make them intriguing.
Our insight was that children are natural born explorers.
The idea was to weave fact, fantasy, and Inuit mythology together and transform children into Arctic Ex-
plorers. Their mission was to unlock 4 magical coins that would help them save the Heart of the Arctic.

32. SIX CYBER LIONS IN GOLD.
GRAND PRIX FOR GOOD.

35. simon.schwaighofer@redbullcreative.com
THANK YOU FOR YOUR ATTENTION