Work in Other Ways Wie muss ein Unternehmen heute organisiert sein, um die Potenziale von Digital zu heben? Qualifizierte Mitarbeiter lassen sich mit 9-to-5 nicht mehr locken. Sie wollen zeitlich flexibel und oft auch ortsunabhängig arbeiten. Unternehmen müssen sich nach diesen Bedürfnissen ausrichten, wollen sie kompetitiv bleiben. Dass vier von fünf Entscheidungsträger nicht digital ausgebildet sind, erschwert konsequente digitale Ausrichtungen. Wir zeigen Wege aus der Misere.

1. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
The reinvention of work
Kjetil J. Olsen // VP, International // Elance-oDesk
@kjetil_com

2. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Meet Heini…
© 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Meet Heini
@kjetil_com

3. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Elance-oDesk helped Vivino build a game-
changing business
WEEK 8 - 10
WEEK 1 - 4
WEEK 4 - 8
FULL-TIME EMPLOYEES
FREELANCERS (SCALING AS NEEDED)
Mobile app
developers
Image recognition
experts
Video producers
Database
professionals
Data entry
specialists
Content
writers
Translators
They built a "
hybrid workplace
model, combining
full-time employees
and online
freelancers

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4
Vivino is a mobile app allowing wine
lovers to photograph and share wine
labels, as well as rate and discuss
wines and get personalized
recommendations.
Most downloaded
wine app in
the world
4.5 million "
users
Spotlighted on
++++
@kjetil_com

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5
“Without freelancers we couldn’t
have launched Vivino, nor
become the world’s most-
downloaded wine app.”
Heini Zachariassen,
Founder/CEO Vivino
@kjetil_com

6. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
Vivino is in good company
“We turn to Elance-oDesk for help with time-consuming
projects. The access to high-quality talent makes
daunting tasks easy to resource and manage.”
- Ann Shepherd // Senior VP Marketing, OpenTable
@kjetil_com

7. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
7
You would have to redefine
what “career” means…
Gen Y wants freedom to:
• Work wherever (92%)
• Work whenever (87%)
• Work on their interests (69%)
• Travel while working (64%)
Source: oDesk and Millennial Branding “Millennials and the Future of Work”
survey, May 2013
@kjetil_com

8. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
8
… and reimagine what
“work” is
@kjetil_com
• Up to half of the workforce will be
independent
• “Income security” instead of “job
security”
• Greater transparency and
understanding on skills in demand
• A global workforce
• Hybrid organizations

9. © 2000-2014 Elance-oDesk, Inc. Elance-oDesk proprietary and confidential. Do Not Distribute.
9
Elance-oDesk is building an
online workplace for the world
• 8 million freelancers
• 2.5 million clients
• 180+ countries
• $930M freelancer earnings
The $422B global staffing industry
is ripe for disruption
@kjetil_com