SlideShare uma empresa Scribd logo
1 de 15
Multichannel at Thalia.at


     Innovation – Insights – Interaction
     Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Tasks of the multi-channel department
     - Online sales
     - Mobile sales
     - Digital sales
     - Coordination of the individual channels (design,
        development, management and controlling of
        multi-channel services)
     - Social Media




          Innovation – Insights – Interaction
          Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
Challenges                                               Opportunities

Coordination                                            •Synergy effects
     Different systemes                                        Confidence in stationary channel can be used
     Different requirements for controlling various                 for online channel
          (inkompatible) measurement options                   Differenzierung möglich
     Complex multi-channel services                            Cost synergies
Channel conflict                                              Market expansion possible

     Goal conflicts                                      •Customer loyalty
     Intern cannibalisation                                    Multi-channel customers are loyal customers
     Different perceptions                               •Risk minimization
Allocation problems                                           Depending on customer behavior (choice of
     How much budget for which channel (for                       the channel) decreases in the overall
        example marketing budget)                                 consideration
                                                         •New Opportunities
                                                               Optimal service for customers


                              Innovation – Insights – Interaction
                              Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
Multichannel-Services at Thalia.at




 Innovation – Insights – Interaction
 Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Order online – pickup in store




                       Innovation – Insights – Interaction
                       Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Bonuscard can be used in all channels (+ free shipping for online bonuscard customers)




•   Order online, return-in-store-service
•   International gift card (valid in Germany and Austria, local stores, onlineshop and on the Thalia-
    eReader-shop)




                        Innovation – Insights – Interaction
                        Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Flysheet is also available online (products in flysheet linked to the online shop)




                      Innovation – Insights – Interaction
                      Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
   Free WLAN in all our local stores

   Store locator, store detail pages, booksellers profile pages and event calendar




                     Innovation – Insights – Interaction
                     Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
Innovations at Thalia.at




Innovation – Insights – Interaction
Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Facebook page with more than 57.500 fans with an integrated facebook shop and store pages




•   Central Internet logistics (with thalia-branded packaging)



                        Innovation – Insights – Interaction
                        Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   eReading-App for Android, Mobile App (Android and iPhone)




                    Innovation – Insights – Interaction
                    Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   eReaders with integrated eBook-Shop




                      Innovation – Insights – Interaction
                      Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Twitterwalls in our biggest Thalia stores




                        Innovation – Insights – Interaction
                        Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
•   Large-scaled QR poster




                      Innovation – Insights – Interaction
                      Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
Thank you for your attention!




Innovation – Insights – Interaction
Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH

Mais conteúdo relacionado

Mais de Werbeplanung.at Summit

PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)Werbeplanung.at Summit
 
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at Summit
 
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...Werbeplanung.at Summit
 

Mais de Werbeplanung.at Summit (20)

PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
PERFORMIX.Wien 2016 – Mit Offline Daten zum SEO Erfolg – Stephan Wild (SPAR) ...
 
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
PERFORMIX.Wien 2016 – Are you prepared for Voice Search – Florian Retzer (Mic...
 
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
PERFORMIX.Wien 2016 – Wachstumstreiber Google – Dominik Wöber (Google Germany)
 
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
PERFORMIX.Wien 2016 – Startschuss für Start-ups – so startet man durch – Alex...
 
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
PERFORMIX.Wien 2016 – New Media Platforms & Influencer Marketing – Jasmin Fis...
 
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
PERFORMIX.Wien 2016 – Landingpages für AdWords – Boris Sudar (durchblicker.at)
 
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
PERFORMIX.Wien 2016 – App-Marketing - App Downloads generieren – Thomas Mühlb...
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Case Study von M...
 
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – Stor...
 
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
Werbeplanung.at SUMMIT 16 – Advertising loves Data – Michael Jiresch (Österre...
 
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
Werbeplanung.at SUMMIT 16 – Keynote 3 Years @MetMuseum – Digital, Mobile, Soc...
 
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
Werbeplanung.at SUMMIT 16 – Influencer Marketing – Marion Payr (@ladyvenom)
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Snapchat-Einführ...
 
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
Werbeplanung.at SUMMIT 16 – Virtual Reality, Marketing für alle Sinne – Thoma...
 
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
Werbeplanung.at SUMMIT 16 – Die perfekte Videostrategie, Episode 2 – Outstrea...
 
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
Werbeplanung.at SUMMIT 16 – Content Marketing: Gerade erst der Anfang? – will...
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms – Coca-Coal Case S...
 
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...
Werbeplanung.at SUMMIT 16 – New Marketing on New Platforms– Judith Denkmayr (...
 
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
Werbeplanung.at SUMMIT 16 – The Future of Advertising is Automation – Matthia...
 
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...
Werbeplanung.at SUMMIT 16 – The Rise of Visual Content – Gisela Geweßler (Öst...
 

Último

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 

Último (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 

12.07.2012 T04 Digital Takeover, Robert Hadzetovic, Thalia

  • 1. Multichannel at Thalia.at Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 2. Tasks of the multi-channel department - Online sales - Mobile sales - Digital sales - Coordination of the individual channels (design, development, management and controlling of multi-channel services) - Social Media Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 3. Challenges Opportunities Coordination •Synergy effects Different systemes Confidence in stationary channel can be used Different requirements for controlling various for online channel (inkompatible) measurement options Differenzierung möglich Complex multi-channel services Cost synergies Channel conflict Market expansion possible Goal conflicts •Customer loyalty Intern cannibalisation Multi-channel customers are loyal customers Different perceptions •Risk minimization Allocation problems Depending on customer behavior (choice of How much budget for which channel (for the channel) decreases in the overall example marketing budget) consideration •New Opportunities Optimal service for customers Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 4. Multichannel-Services at Thalia.at Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 5. Order online – pickup in store Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 6. Bonuscard can be used in all channels (+ free shipping for online bonuscard customers) • Order online, return-in-store-service • International gift card (valid in Germany and Austria, local stores, onlineshop and on the Thalia- eReader-shop) Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 7. Flysheet is also available online (products in flysheet linked to the online shop) Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 8. Free WLAN in all our local stores  Store locator, store detail pages, booksellers profile pages and event calendar Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 9. Innovations at Thalia.at Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 10. Facebook page with more than 57.500 fans with an integrated facebook shop and store pages • Central Internet logistics (with thalia-branded packaging) Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 11. eReading-App for Android, Mobile App (Android and iPhone) Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 12. eReaders with integrated eBook-Shop Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 13. Twitterwalls in our biggest Thalia stores Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 14. Large-scaled QR poster Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH
  • 15. Thank you for your attention! Innovation – Insights – Interaction Robert Hadzetovic, CEO of Thalia Buch & Medien GmbH