The document discusses how the internet and digital technologies have transformed behaviors and expectations. Key points include: - Social media and online video usage has skyrocketed in recent years. - Consumers are highly informed online and use multiple screens/devices. - E-commerce is becoming the norm, with mobile playing a huge role. - The amount of online content and connectivity will continue growing exponentially in the coming years.

1. Make the web work for you
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2. Boy meets girl
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9. What’s changed?
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10. Choice & sharing are accelerating
− 845m monthly active users − 250m monthly active users − 1 trillion views in 2011
− 2.7b likes/comments a day − 500m users signed up − 1 hour uploaded/second
− 250m photos uploaded/day − 340m tweets sent/day − 3 billion hrs watched/month
- 500 years of YT video - Over 700 YT videos shared on
watched everyday Twitter every minute
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11. Consumers are hyper-informed
Online sources considered
before making purchase
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90% of European internet 12
users go online to search for
products & services 10
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12. Any screen will do
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13. Dead trees are alive again
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14. Dead trees are alive again
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15. Dead trees are alive again
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16. Dead trees are alive again
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17. Ecommerce becoming commerce
Direct Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and Pay
Tesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17

18. The acceleration of everything
2012 2020
2bn online 5bn online
5bn mobile 10bn mobile
800 exabytes (x1018) 53 zettabytes (x1021)
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19. The internet in your pocket
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20. The web works for boy meets girl
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37. Experimental Cocktails.
Read More.
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51. Better informed = better decisions
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52. Make the web work for you
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53. Win the moments that matter
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54. Make better decisions
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55. Make better decisions
Which layout
converts better? A
B C
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56. Make better decisions
+10%
improvement in ‘add
to basket’ action
C
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57. Make better decisions
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58. Go bigger, faster
Big and Growing Millions of new jobs across Europe
Already 3-8% of GDP
SMB’s using web growing 4-8x Businesses online exporting double
faster
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59. Go bigger, faster
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60. Thank you
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