SlideShare uma empresa Scribd logo
1 de 16
Baixar para ler offline
EVENTS THAT MEAN BUSINESS


   Clare Sullivan Jackson, CSEP
          Sullivan Group
     Specialists in Strategic Marketing & Meetings
Question 1

How many of you have
meetings integrated into
 your marketing plan?
Question 2

How many meetings will
you be doing this year?



0-10     11-50     50+
Question 3

  How many of you have
 been asked to scale back
on your event budgets this
          year?
Golden Rules
          Design every organization s meeting
      aside from enjoyment and camaraderie focus
to forward specific objectives within a well defined theme

     Be in touch with the expectations of your
    attendees
     Focus on how attendees will be engaged by
    their experience pre, during and after
   The more sensory an experience, the more memorable it will be.

     Always search for uniqueness
     Seamless Production/Timeline must be
    precise and inventive
     Focus on measurable return on investment
Marketing the Event
  Have a thorough Pre/Post Marketing Plan

 Communicate the Objective               Tell guests what
they are coming for but keep element of surprise (Give
them the plot but not the ending!)


 Sell the event internally through sales staff

Create pre-event Events, Webinars, Sales
Rallies, Product Demos, Ads
Marketing the Event
  Have a thorough Pre/Post Marketing Plan

 Use your website/collateral to create
anticipation (Create some mystery!)

 Provide incentives to drive attendees to
your website post event

Post event evaluations and results
VENUE

Eliminate the Disqualifiers
     How are the guests arriving?
     Where s parking located?
     Is security present?
     Do attendees feel safe entering the venue?
     Are they getting wet or cold?
     How long is the bus ride?
     How are they greeted?


  THE EVENT
VENUE

Size
       Avoid big rooms & large tables
       Arrange the floor plan for greater impact
Flow
       Make Rooms just shy of crowded
       Design the room to stimulate intimacy &
       conversation
Theme
       Consider unique venues like performing arts
       centers, historic buildings, etc.
Engage, Engage, Engage
  You have 10 seconds to make the first impression!

  Implement No Lines strategy
  Implement a Less is More strategy
  Engage guests with a total world of
  visualization and interaction
Theming an experience means scripting a participative story.

  Always engage in multi-media
Imagination to Optimize
          Investment
Use your philanthropic events to your
advantage
      - Include clients and/or employees

Capitalize on events already established - join in

Stretch the entertainment budget by utilizing
non-profit groups and schools

Use your food and beverage budget to entertain

Invest in media for variety versus static props
Simply set the space differently
2009 Trends

Experiential Events, Multi-media

Going Green. i.e.: Venues, Food, Rentals

Mini-Size Meals

Green Screen Technology to drive Marketing

Guerrilla marketing - Actors, T-shirt TV s
2009 Trends

Reality TV, Celebrity Chefs

V-Jays

Contemporary Music played Classical, i.e.
Queen
Classical Music played Contemporary, i.e. Bond

Customized Stage Productions

Audience Engagement, Interactive Technology
References & Inspiration

Quotes from The Experience Economy by
Joseph Pine II and James H. Gilmore
Special Events Magazine
BizBash
Successful Meetings Magazine
Wall Street Journal
The Age of SPEED by Vince Poscente
Re-imagine by Tom Peters
Houston Business Journal
www.sullivan-group.com
SPONSORED BY

Mais conteúdo relacionado

Mais procurados

Designing great customer experiences: NACE presentation
Designing great customer experiences: NACE presentationDesigning great customer experiences: NACE presentation
Designing great customer experiences: NACE presentationStephanie Weaver
 
Another Expo, Another Show!
Another Expo, Another Show!Another Expo, Another Show!
Another Expo, Another Show!Crux Creative
 
How To Develop a Hotel Marketing Plan
How To Develop a Hotel Marketing PlanHow To Develop a Hotel Marketing Plan
How To Develop a Hotel Marketing PlanLakesia Wright
 
Nmdl final pp 1
Nmdl final pp 1Nmdl final pp 1
Nmdl final pp 1kevinmsu
 
Nmdl final pp
Nmdl final ppNmdl final pp
Nmdl final ppkevinmsu
 
Marketing your business in 2014
Marketing your business in 2014Marketing your business in 2014
Marketing your business in 2014Blue Thumb
 
Using Graphics To Tell The Story EXPO East 2014 handouts
Using Graphics To Tell The Story EXPO East 2014 handoutsUsing Graphics To Tell The Story EXPO East 2014 handouts
Using Graphics To Tell The Story EXPO East 2014 handoutsJay Busselle
 
Making the most of exhibitions (feb 2010 novotel) fraser
Making the most of exhibitions (feb 2010 novotel) fraserMaking the most of exhibitions (feb 2010 novotel) fraser
Making the most of exhibitions (feb 2010 novotel) fraserkeithwales
 
2015 Jill Bartkowiak Resume
2015 Jill Bartkowiak Resume2015 Jill Bartkowiak Resume
2015 Jill Bartkowiak ResumeJill Bartkowiak
 
17 things to consider when planning for 2017
17 things to consider when planning for 201717 things to consider when planning for 2017
17 things to consider when planning for 2017Sang PV.
 
Make Your Advertising Dollars Count
Make Your Advertising Dollars CountMake Your Advertising Dollars Count
Make Your Advertising Dollars CountScott Filhaber
 
Webinar - How to Prepare Your Social Ads for the Holiday Season
Webinar - How to Prepare Your Social Ads for the Holiday SeasonWebinar - How to Prepare Your Social Ads for the Holiday Season
Webinar - How to Prepare Your Social Ads for the Holiday SeasonFalcon.io
 
Line58: Branding for Small Businesses
Line58: Branding for Small BusinessesLine58: Branding for Small Businesses
Line58: Branding for Small BusinessesGeoff Coats
 
Angela Young Resume 2
Angela Young Resume 2Angela Young Resume 2
Angela Young Resume 2Angela Young
 

Mais procurados (20)

Launchtips
LaunchtipsLaunchtips
Launchtips
 
Designing great customer experiences: NACE presentation
Designing great customer experiences: NACE presentationDesigning great customer experiences: NACE presentation
Designing great customer experiences: NACE presentation
 
Pascale Le Blanc Profile Via Youthopia
Pascale Le Blanc Profile Via YouthopiaPascale Le Blanc Profile Via Youthopia
Pascale Le Blanc Profile Via Youthopia
 
Another Expo, Another Show!
Another Expo, Another Show!Another Expo, Another Show!
Another Expo, Another Show!
 
How To Develop a Hotel Marketing Plan
How To Develop a Hotel Marketing PlanHow To Develop a Hotel Marketing Plan
How To Develop a Hotel Marketing Plan
 
Creating The Trade Show Experience
Creating The Trade Show ExperienceCreating The Trade Show Experience
Creating The Trade Show Experience
 
Nmdl final pp 1
Nmdl final pp 1Nmdl final pp 1
Nmdl final pp 1
 
Nmdl final pp
Nmdl final ppNmdl final pp
Nmdl final pp
 
Creative referrals
Creative referralsCreative referrals
Creative referrals
 
Marketing your business in 2014
Marketing your business in 2014Marketing your business in 2014
Marketing your business in 2014
 
Using Graphics To Tell The Story EXPO East 2014 handouts
Using Graphics To Tell The Story EXPO East 2014 handoutsUsing Graphics To Tell The Story EXPO East 2014 handouts
Using Graphics To Tell The Story EXPO East 2014 handouts
 
Beyond displays
 Beyond displays Beyond displays
Beyond displays
 
Making the most of exhibitions (feb 2010 novotel) fraser
Making the most of exhibitions (feb 2010 novotel) fraserMaking the most of exhibitions (feb 2010 novotel) fraser
Making the most of exhibitions (feb 2010 novotel) fraser
 
2015 Jill Bartkowiak Resume
2015 Jill Bartkowiak Resume2015 Jill Bartkowiak Resume
2015 Jill Bartkowiak Resume
 
17 things to consider when planning for 2017
17 things to consider when planning for 201717 things to consider when planning for 2017
17 things to consider when planning for 2017
 
Make Your Advertising Dollars Count
Make Your Advertising Dollars CountMake Your Advertising Dollars Count
Make Your Advertising Dollars Count
 
Webinar - How to Prepare Your Social Ads for the Holiday Season
Webinar - How to Prepare Your Social Ads for the Holiday SeasonWebinar - How to Prepare Your Social Ads for the Holiday Season
Webinar - How to Prepare Your Social Ads for the Holiday Season
 
Line58: Branding for Small Businesses
Line58: Branding for Small BusinessesLine58: Branding for Small Businesses
Line58: Branding for Small Businesses
 
Angela Young Resume 2
Angela Young Resume 2Angela Young Resume 2
Angela Young Resume 2
 
Andrea Fredericks Portfolio
Andrea Fredericks PortfolioAndrea Fredericks Portfolio
Andrea Fredericks Portfolio
 

Semelhante a Marketing Jam 09: Events That Mean Business

Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011
Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011
Great Big Home & Garden Expo - Exhibitor Training Seminar September 20112009slides
 
Windstar Gardens
Windstar GardensWindstar Gardens
Windstar GardensDeniMari
 
Exhibitor Training Seminar 9-16-10
Exhibitor Training Seminar 9-16-10Exhibitor Training Seminar 9-16-10
Exhibitor Training Seminar 9-16-10Peggi Wenham
 
Michelle Garcia "Creating larger than Life Customer-Focused Events"
Michelle Garcia "Creating larger than Life Customer-Focused Events"Michelle Garcia "Creating larger than Life Customer-Focused Events"
Michelle Garcia "Creating larger than Life Customer-Focused Events"courageasia
 
Exhibitor Perspective Lippman Connects SISO August 2014
Exhibitor Perspective   Lippman Connects SISO August 2014Exhibitor Perspective   Lippman Connects SISO August 2014
Exhibitor Perspective Lippman Connects SISO August 2014Sam Lippman
 
Booth Camp: Survival of the Fittest WBCS 3.11
Booth Camp: Survival of the Fittest WBCS 3.11Booth Camp: Survival of the Fittest WBCS 3.11
Booth Camp: Survival of the Fittest WBCS 3.11EXHIB-IT!
 
Special Event Management
Special Event ManagementSpecial Event Management
Special Event Managementahlilly
 
Planner Boot Camp Unlv
Planner Boot Camp UnlvPlanner Boot Camp Unlv
Planner Boot Camp Unlvlschultzca
 
company profile presentation 2.pptx
company profile presentation 2.pptxcompany profile presentation 2.pptx
company profile presentation 2.pptxJenniferjavier18
 
Experience Of Exhibiting
Experience Of ExhibitingExperience Of Exhibiting
Experience Of Exhibitingmneal13
 
4.1 Explain The Characteristics, Requirements And Purposes...
4.1 Explain The Characteristics, Requirements And Purposes...4.1 Explain The Characteristics, Requirements And Purposes...
4.1 Explain The Characteristics, Requirements And Purposes...Dana Boo
 
"Online event marketing strategies"
"Online event marketing strategies""Online event marketing strategies"
"Online event marketing strategies"Nyang Alama
 
Special event management2012 slideshare
Special event management2012 slideshareSpecial event management2012 slideshare
Special event management2012 slideshareahlilly
 
Survival of the Fittest Booth Camp 2.10.11
Survival of the Fittest Booth Camp 2.10.11Survival of the Fittest Booth Camp 2.10.11
Survival of the Fittest Booth Camp 2.10.11EXHIB-IT!
 

Semelhante a Marketing Jam 09: Events That Mean Business (20)

Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011
Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011
Great Big Home & Garden Expo - Exhibitor Training Seminar September 2011
 
Windstar Gardens
Windstar GardensWindstar Gardens
Windstar Gardens
 
Exhibitor Training Seminar 9-16-10
Exhibitor Training Seminar 9-16-10Exhibitor Training Seminar 9-16-10
Exhibitor Training Seminar 9-16-10
 
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times' Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
Jessica EustaceCook 'Filling the empty cup, fundraising in recessional times'
 
Mice
MiceMice
Mice
 
Michelle Garcia "Creating larger than Life Customer-Focused Events"
Michelle Garcia "Creating larger than Life Customer-Focused Events"Michelle Garcia "Creating larger than Life Customer-Focused Events"
Michelle Garcia "Creating larger than Life Customer-Focused Events"
 
Exhibitor Perspective Lippman Connects SISO August 2014
Exhibitor Perspective   Lippman Connects SISO August 2014Exhibitor Perspective   Lippman Connects SISO August 2014
Exhibitor Perspective Lippman Connects SISO August 2014
 
Main Street 101 2010
Main Street 101 2010Main Street 101 2010
Main Street 101 2010
 
Booth Camp: Survival of the Fittest WBCS 3.11
Booth Camp: Survival of the Fittest WBCS 3.11Booth Camp: Survival of the Fittest WBCS 3.11
Booth Camp: Survival of the Fittest WBCS 3.11
 
Special Event Management
Special Event ManagementSpecial Event Management
Special Event Management
 
Planner Boot Camp Unlv
Planner Boot Camp UnlvPlanner Boot Camp Unlv
Planner Boot Camp Unlv
 
company profile presentation 2.pptx
company profile presentation 2.pptxcompany profile presentation 2.pptx
company profile presentation 2.pptx
 
Experience Of Exhibiting
Experience Of ExhibitingExperience Of Exhibiting
Experience Of Exhibiting
 
Bnmp032609
Bnmp032609Bnmp032609
Bnmp032609
 
About LAI
About LAIAbout LAI
About LAI
 
4.1 Explain The Characteristics, Requirements And Purposes...
4.1 Explain The Characteristics, Requirements And Purposes...4.1 Explain The Characteristics, Requirements And Purposes...
4.1 Explain The Characteristics, Requirements And Purposes...
 
"Online event marketing strategies"
"Online event marketing strategies""Online event marketing strategies"
"Online event marketing strategies"
 
Special event management2012 slideshare
Special event management2012 slideshareSpecial event management2012 slideshare
Special event management2012 slideshare
 
Win More Listings
Win More ListingsWin More Listings
Win More Listings
 
Survival of the Fittest Booth Camp 2.10.11
Survival of the Fittest Booth Camp 2.10.11Survival of the Fittest Booth Camp 2.10.11
Survival of the Fittest Booth Camp 2.10.11
 

Último

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 

Último (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 

Marketing Jam 09: Events That Mean Business

  • 1. EVENTS THAT MEAN BUSINESS Clare Sullivan Jackson, CSEP Sullivan Group Specialists in Strategic Marketing & Meetings
  • 2. Question 1 How many of you have meetings integrated into your marketing plan?
  • 3. Question 2 How many meetings will you be doing this year? 0-10 11-50 50+
  • 4. Question 3 How many of you have been asked to scale back on your event budgets this year?
  • 5. Golden Rules Design every organization s meeting aside from enjoyment and camaraderie focus to forward specific objectives within a well defined theme Be in touch with the expectations of your attendees Focus on how attendees will be engaged by their experience pre, during and after The more sensory an experience, the more memorable it will be. Always search for uniqueness Seamless Production/Timeline must be precise and inventive Focus on measurable return on investment
  • 6. Marketing the Event Have a thorough Pre/Post Marketing Plan Communicate the Objective Tell guests what they are coming for but keep element of surprise (Give them the plot but not the ending!) Sell the event internally through sales staff Create pre-event Events, Webinars, Sales Rallies, Product Demos, Ads
  • 7. Marketing the Event Have a thorough Pre/Post Marketing Plan Use your website/collateral to create anticipation (Create some mystery!) Provide incentives to drive attendees to your website post event Post event evaluations and results
  • 8. VENUE Eliminate the Disqualifiers How are the guests arriving? Where s parking located? Is security present? Do attendees feel safe entering the venue? Are they getting wet or cold? How long is the bus ride? How are they greeted? THE EVENT
  • 9. VENUE Size Avoid big rooms & large tables Arrange the floor plan for greater impact Flow Make Rooms just shy of crowded Design the room to stimulate intimacy & conversation Theme Consider unique venues like performing arts centers, historic buildings, etc.
  • 10. Engage, Engage, Engage You have 10 seconds to make the first impression! Implement No Lines strategy Implement a Less is More strategy Engage guests with a total world of visualization and interaction Theming an experience means scripting a participative story. Always engage in multi-media
  • 11. Imagination to Optimize Investment Use your philanthropic events to your advantage - Include clients and/or employees Capitalize on events already established - join in Stretch the entertainment budget by utilizing non-profit groups and schools Use your food and beverage budget to entertain Invest in media for variety versus static props Simply set the space differently
  • 12. 2009 Trends Experiential Events, Multi-media Going Green. i.e.: Venues, Food, Rentals Mini-Size Meals Green Screen Technology to drive Marketing Guerrilla marketing - Actors, T-shirt TV s
  • 13. 2009 Trends Reality TV, Celebrity Chefs V-Jays Contemporary Music played Classical, i.e. Queen Classical Music played Contemporary, i.e. Bond Customized Stage Productions Audience Engagement, Interactive Technology
  • 14. References & Inspiration Quotes from The Experience Economy by Joseph Pine II and James H. Gilmore Special Events Magazine BizBash Successful Meetings Magazine Wall Street Journal The Age of SPEED by Vince Poscente Re-imagine by Tom Peters Houston Business Journal