This document summarizes a presentation about the textile industry in India and Oswal Woollen Mills Limited. It provides background on the textile industry, discussing its origins and economic contribution. It then discusses Oswal Woollen Mills, its brands like Monte Carlo, distribution network, and SWOT analysis. The presentation also covers the company's mission, vision, and various textile production processes. It introduces a research project on marketing branded accessories in Ludhiana and discusses objectives, methodology, findings, and suggestions.

1. Summer Training Presentation Presented By: Sukhwinder Singh (94972238237)

4. History of OWM & Nahar Group

7. Continued… To grow as a leader ahead of the competition through internal performance achievements. To stand by our commitments to our vendors, Franchisees and Employees.

8. Oswal Woollen Mills Limited Jawahar Lal Oswal (Chairman, MD). Turnover- 53814 Lacs. Owner of Monte Carlo (1985) and Canterbury (1994) Brands. Annual Report: OWM (2006,2008-09)

9. Monte Carlo Distribution Currently having 113 EBOs in India. More than 630 MBOs. Also dealing through LFOs. (Shopper’s stop, Ebony, Pyramid etc.) Want to achieve projected figure of 125 EBOs till 2011.

10. SWOT Analysis

11. Leanings from training

12. Learned to Deal with clients and other parties in supply chain (Franchisees, MBO owners, Suppliers etc.) Learned to use SAP for report making. Learned about the values and culture of the organization. Learned Various production processes.

13. Spinning

14. Raw Material

15. Manual

16. Blender

17. Blendomat

18. Feeder

19. Vital Scan Fan

20. MHU- Unimix

21. Card Machine

22. Lap Former

23. Draw Frame

24. Comber

25. RSB Draw Frame

26. Speed Frame

27. Ring Frame

28. Auto Conal

29. Roter Spinner

30. Cheeze Winder

31. TFO

32. Introduction to the Project

33. RESEARCH PROBLEM Need of Study

34. Title: Scope of Marketing of Branded Accessories for Monte Carlo in Ludhiana City.

35. Objectives of the study To know the counter share of accessories and satisfaction of EBOs/Brands from this percentage share. To know the various promotional tools used by EBOs/Brands for accessories. To know the consumer preferences and frequency of shopping for branded accessories.

36. Continued………. To know the factors that are considered while purchasing branded accessories. To find out the most effective tool of advertisement for accessories.

39. Continued……… Sampling techniques used

40. Limitations

41. Data Analysis & Interpretation

42. To know the counter share of accessories and satisfaction of EBOs from this sales percentage. Question No 7 & 8 Page No: 98 & 99

43. Share of accessories in total sales of different brands N=18, n=17 EBOs

44. Satisfaction of EBOs/Brands from the sales of Accessories.

45. To know various promotional tools used by EBOs/Brands for Accessories. Question No 4 & 5 Page No : 95 & 96

46. Type of sales promotion used by EBO/Brands for Accessories. N=16, n=31

47. Brands advertising for accessories and medium used.

48. Question No 4,5,6,7, & 8 To know consumer preferences and frequency of shopping for accessories. Page No : 95 & 96

49. Preferences of consumers regarding branded accessories.

50. Continued…. Place preferred to buy branded accessories

51. Frequency of repurchase of Accessories

52. Question No 9 To know the factors that are considered while buying accessories.

53. Attributes that are considered important before selecting a brand of accessories.

54. According to Managers/Owners

55. According to Consumers

56. To find out the most effective tool for advertising accessories.

57. Most effective tool of advertisement

58. Findings Accessories are not having high share in sales of EBOs but accessories are considered as an ad on to apparels. Then 5-15% is satisfactory according to the EBO Owners/Managers. Season and Simple discounts are used by EBOs as sales promotion tools. A new increment to the tools is Loyalty Programmes/Clubs. UCB comes out to be most preferred brand and consumers like to purchase anytime during year.

59. Continued…. Servicemen and people falling in30,000-40,000 income group are the users of branded accessories. Quality is the most important factor followed by Availability and Price while selecting a brand of accessories.

60. Suggestions

61. Queries……?

62. Thank You…….