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Telling Your Coalition Story with Social Media
- 1. Telling Your Coalition Story with Social Media Telling Your Coalition Story with Social Media Sue Stine Sr. Manager, Dissemination and Coalition Relations CADCA National Coalition Institute
- 3. Social Media Podcast Blog tweet Vodcast Text messaging Web conferencing
- 6. Say YES to social media when you ...
- 7. ... want to express the coalition's voice
- 8. ... want to make it easy for people to share knowledge and information
- 9. ... are willing to share ideas and co-develop with others
- 10. ...can deal with the messiness
- 11. Say NO to social media when you ...
- 12. ... stress over controlling the message
- 13. ... your priority population ... ... isn't online
- 14. ... when everything must be authorized by a central authority
- 15. ... when your message is written in stone .. ..not electricity
- 17. Listen & Track
- 20. Listening opens the Door to ...
- 21. Connect Used with permission: dswart
- 22. Comment & Contribute
- 24. Share & Network Create Buzz
- 25. Participate & Collaborate
- 27. Creating a Plan http:// www.cadca.org/SoMeWiki/implementation -plan
- 28. Where are you now?
- 29. How are community coalitions using social media to inform and engage their stakeholders?
- 30. Blogs
- 31. Facebook
- 32. Twitter
- 33. Photo Sharing
- 34. Video
- 37. What to measure? % change in downloads % change in subscribers/ registrations % change in requests for information How did people behave as a result of the outputs and outtakes? Outcomes % change in awareness % change in preference Sentiment How did people feel as a result of experiencing your outputs? What did people take-away from your efforts? Outtakes # of key messages Conversation index (CI) = # comments + trackbacks/ total number of posts The physical results produced e.g., articles, brochures, events, etc. Did your message get out there? Outputs Illustrative measure Define
- 38. What can Analytics tell us?
- 42. Google Analytics
- 43. Facebook Insights (Analytics)
- 44. Insight
- 45. Insights
- 46. Insights
- 47. YouTube Insights
- 50. Now what?
- 52. What of value do you see in measuring coalition-community relationships?
- 54. RESOURCES
- 56. How it works
- 57. How to join www.connectedcommunities.ning.com
- 60. TOC
- 61. Tools
- 62. Social Media Action Table
- 69. Contact information: Sue Stine Sr. Mgr., Dissemination and Coalition Relations CADCA National Coalition Institute Phone: 800-54-CADCA (800-542-2322), ext. 260 Fax: 703-706-0579 E-mail: [email_address] Facebook: facebook.com/sue.stine Twitter: @suestine, @cadca LinkedIn: http://www.linkedin.com/in/suestine Social network: http://connectedcommunities.ning.com
Notas do Editor
- Sue Introduce notion of When to day Yes and When to say No. Adapted from Beth Kanter http://bit.ly/9VPhdU
- Jason Say YES when you want to express the "voice" of your coalition
- Jason Say YES to Social Media when you want to enable easy ways for people to share knowledge and information. Help them participate with confidence.
- Jason Are willing to share ideas in progress and let others join in and help develop
- Jason Say YES if you can deal with messiness Do we see messiness as a disaster or an opportunity?
- LaDonna Adapted from Beth Kanter http://bit.ly/9VPhdU
- Say NO to social media if you stress out over controlling the message. The message is what the people say it is.
- Say NO to Social Media when your priority population isn't online
- Say NO if everything must be vetted by a central authority
- Say NO when your prevention message is written in stone rather than electricity
- Listening opens the door to connecting in surprising ways with other coalitions you might not have met otherwise. Photo: used with permission http://www.flickr.com/photos/dmswart/1003713064/sizes/m/
- Listening opens the door to commenting, reviewing and contributing your own insights, experience and gifts to the conversation.
- Once in awhile the listening opens the door to correcting misinformation. Walk gently, speak in ways that people can hear what you have to say. (no preaching or judgment). Better to ask questions that help you understand the circumstances.
- Listening opens the door to sharing and networking in ways that amplify the topic, campaign, or idea -- creating buzz on the Net. Creating buzz is the equivalent of cross-pollination on the Web - sharing ideas and information that matters.
- Listening opens the door to participation and collaboration on projects.
- How many here are already using Google Analytics? Website? Blog? Other? Why use Google Analytics - well, because they’re free, powerful and provide actionable stats (Laura Quinn, Idealware) We’re going to go live and actually show you live, how the interface works. Sue’s going to share data from the Connected Communities analytics.
- How many of you have a Facebook Fan Page for your coalition? How are you using Facebook Insights? What are you learning?
- How many here today are using video online at YouTube or other video hosting site?
- How many here use Twitter already or are perhaps experimenting with it? You can use Twitter without even having an account. Go live and search on cadcasome as demo. http://search.twitter.com
- Twitalyzer will help you learn from tweeting and meet the goals and intentions you have for your tweets. Helps you plan and monitor.
- Summarize With analytics we can know some very key things: Number of visitors or members, % increase in visitors or members How long people are on our site? How many pages they look at when they are there? Which pages they look at, land on and leave on. How often they visit? We can even figure out if they share the content in other places like news sites (Digg) and Social bookmark sites (deliciious) Count number of posts? Comments? And figure the ratio. And more. All this infers a lot about how well we are engaging those who access our online places and how well we are doing with connecting them to each other. Just like on the trip when you have all the inputs from your dashboard AND gps, you still… Sometimes we’ve just got to ask.
- Grunig & Hon Survey In handout, w/ links to research, public domain 6 domain areas (describe) Table Talk What value do you see in being able to measure relationships? (knowledge of coalition capacity, use in grant apps to demonstrate coalition capacity and community influence. What do you want to survey about and have you built relationships (and a dbase) with people in order to be able to survey them effectively?
- Table Talk What of value do you see in measuring coalition-community relationships? (knowledge of coalition capacity, use in grant apps to demonstrate coalition capacity and community influence. What do you want to survey about and have you built relationships (and a dbase) with people in order to be able to survey them effectively?
- Web-based survey tools are making the task of surveying much easier and less expensive. Google Docs, forms, no cost Zoomerang free to $49 per month paid annually Survey Monkey free to $19.95