2. LinkedIn for Business
Agenda
1. Why LinkedIn
2. Your LinkedIn Profile
3. Building your LinkedIn Network
4. Using LinkedIn for Finding and
Attracting Customers
3. Why LinkedIn?
LinkedIn hits
7 M from Canada,
74 M from US,
11M in UK,
11 M in Brazil,
18 M in India
Approximately 2 members/second join
86,400 seconds/day = 172,800 registrations per day
8. LinkedIn Profile
• Put more emphasis on your profile photo.
• Work on your headline--it's more important
than ever!
• The summary section is much more
prominent.
• http://topdogsocialmedia.com/linkedin-
training-creating-the-perfect-profile/
11. Finding & Attracting
Customers
The 7 Phases of a LinkedIn Master Strategic Plan:
1. Assessment – Assess your strengths, weaknesses & needed assets for
success
2. Strategic Plan – Outline a Strategy, confirm your call to
action, voice, appropriate automation, scalability opportunities, etc…
3. Product & Marketing Path Development – Identify what works for your
target market
4. Lay the appropriate foundation – it’s not enough to simply put up your
name and call it a day!
5. Get Found – Apply strategies and tactics to attracting your market to you
internally on the site
6. Build a community – Groups can help you to build highly targeted or
massive sized pools of targeted key constituents, prospects, clients, etc…
7. Promotion, Campaigns, Word of Mouth – Attract your market into your
Social Circle of Influence
12. Finding & Attracting
Customers
• Create a social media policy
• Profile guidelines
• Build authority and generate
leads
• Use LinkedIn to profile your business
• Actively identify potential leads using the
advanced search function
• Content plan