My presentation on social media for business at OMiT.

2. Social
media are computer-
mediated technologies
that allow individuals,
companies, NGOs,
governments, and other
organizations to view,
create and
share information, ideas,
and other forms of
expression on the
internet.
.

3. Social Media Optimization: This is the
art of producing content on the social
media channels without using any
money. It is limited to the people who
follow the company only. It can also
handle user queries and can act as
online customer support channel.

4. Social Media Marketing: This is the method
of producing paid ads on social media
channels. This can be used for branding
purpose. These ads can be targeted to very
specific people online

5.  Gain valuable customer insights
 Increase brand awareness and
loyalty
 Run targeted ads with real-time
results
 Provide rich customer experiences
 Increase website traffic and search
ranking
 Build relationships

6.  Facebook
 Twitter
 LinkedIN
 Instagram
 Google+
 Pinterest

7.  Number of monthly active Facebook users
worldwide as of 2nd quarter 2016 (in millions).
 It is especially important for India as there are
142 million Indians on Facebook, more than 5
times the number of Indians on twitter.

8.  Number of people on twitter: 313
million.
 Total number of daily active users on
Twitter: 100 million.

9.  It is a social media platform by
google.
 Although not as popular as the other
channels, it is important for
companies to have a google+ for its
importance in SEO.

10.  It is a social media platform for
professionals.
 All conversations and posts are
formal in nature.

11.  It is a social media platform that uses
infographics to communicate.
 It is quite popular among fashion
related brands and companies.
 Majority of the users on Pinterest are
female.

12.  Instagram is a image sharing social
media platform.
 It has nearly 500 million active users.

13.  It is a social media channel by google
which is used for sharing videos.
 It is an important channel for many B2C
companies to promote promotional
videos.

14.  Social media workflow is a outline
that gives an overview of “how to
begin work on social media”.
 It is universally accepted workflow for
social media

15. Thank You