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Semelhante a Succesvol werven andy-headworth-sirona_consulting
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Succesvol werven andy-headworth-sirona_consulting
- 1. SuccesvolWerven 2011 Presented by Andy Headworth
- 3. Branding
- 4. Recruiting
- 5. Pages
- 6. Engagement
- 7. Moderation
- 9. Consult About Recruitment
- 10. Strategy
- 11. Process
- 12. Online Recruitment
- 13. Social Recruiting
- 14. Recruitment Companies
- 16. Facebook IS Mainstream – TV Adverts
- 17. Facebook Users Netherlands 76% growth in last year (Hives -1%) 57% of social media traffic (Hives 66%) Source Comscore
- 18. 1 195k+ Fans
- 19. 2 93k+ Fans
- 21. Real
- 22. Interesting
- 23. Engaging
- 24. Regular
- 25. Conversation
- 26. Stories
- 27. Pictures
- 28. Video
- 29. Live Stream
- 30. Live Chat
- 31. Fun
- 33. A strategy IS needed Brand Traffic Marketing Engagement Community Recruitment Objectives
- 36. More info
- 37. Acknowledge
- 39. People
- 40. Products
- 42. Inappropriate comments
- 43. Inflammatory comments
- 44. Abuse to others
- 45. Unconstructive anti-company commentsFacebook now help you with this. Facebook Filter Moderators respond Escalate Contact legal Document Delete Escalate Standard response Moderators respond
- 46. Facebook don’t make sourcing easy!
- 47. We are still recruiters, right? X-Ray
- 48. Calls to action Special Content For ‘Likes’ only Embedded video Job Links Going Social
- 50. Flickr
- 51. Twitter
- 54. Gender
- 55. Interests,
- 56. Place of education
- 57. Job title,
- 58. Place of work........ and more
- 59. For one Facebook Advertising Campaign!
- 60. Facebook Advertising Example 108 adverts in total Results Time 2 weeks Cost £1000 1.3 million page impressions 1297 click through’s to career site 71 Job page ‘likes’
- 61. Case Study Objectives 1: To create a buzz around the opening of the new Hard Rock Cafe in Firenze 2: To recruit 120 staff in 8 categories from waiting staff to accounting. Time Frame 4 Weeks Facebook Advertising Candidate Criteria 1: Liked Rock and Roll 2: Lived within 100km of Firenze 3: Had some hospitality, catering or bar work in their background 4:Spoke fluent Italian Courtesy of Bill Boorman
- 62. Case Study Courtesy of Bill Boorman
- 64. 4000 job applications received (During a 2 week campaign.)
- 65. 600 interviews completed (over 3 days)
- 66. 120 Hires
- 67. Huge logistical times saving of the 600 iv’sCostFacebook advertising – c €2000 Time undetermined Courtesy of Bill Boorman
- 68. What are you waiting for?
- 69. Thank You - Any Questions? Website: www.sironaconsulting.com Email:andy.headworth@sironaconsulting.com Telephone:+44 1903 206249 / +44 7788 726019 Blog: www.sironasays.com LinkedIn: www.linkedin.com/in/andyheadworth Twitter: www.twitter.com/andyheadworth Facebook: www.facebook.com/sironaconsulting