This is the October 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. October 2009

2. OCTOBER 30, 2009
VOLUME 5 ://: ISSUE 10 GENERAL MILLS PARTNERS WITH YAHOO FOR “VITALITY”
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
NEW BOOK ENCOURAGES BOOMERS TO BRAND THEMSELVES

3. EDUCATIONAL TRAVEL OPPORTUNITIES BOOMING FOR
50-PLUS CROWD
THE FLASHIONISTA
REPORT
MORE PROTECTION AGAINST LAYOFFS FOR OLDER WORKERS

4. INTERACTIVE BOOKS SURE TO KEEP XER PARENTS HAPPY
GENERATION X:
POPULATION:
AROMATHERAPY TEDDY STIMULATES TODDLERS’ SLEEP
GENERATIONAL INSIGHT:

5. TARGETING WORKING MOMS? CATCH ’EM ON THE RUN
NEW APP TARGETS
ON-THE-GO HEALTH-
CONSCIOUS MOMS
BABYGLOW CLOTHING LETS PARENTS KNOW WHEN BABY
HAS A FEVER

6. ARBY’S DRIVES GEN Y ONLINE CHATTER
GENERATION Y:
POPULATION:
MILLENNIALS TREAT INVESTING AS ANOTHER COOL APP
GENERATIONAL INSIGHT:

7. MILLENNIAL WARRIORS ENTER THE HEALTH CARE FIGHT
SOLES4SOULS TARGETS
YOUNG ADULTS WITH SMS
DONATION CAMPAIGN
IRS’ GEN Y MOBILE CAMPAIGN SEES 30% OPT-IN