This is the December 2009 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for December. For more information or back issues, visit www.luckie.com

1. December 2009

2. DECEMBER 15, 2009
VOLUME 5 ://: ISSUE 12 CHASE’S FREE TOOLS HELP CUSTOMERS PAY DOWN DEBT
BOFA LAUNCHES CREDIT
CARD CLARITY INITIATIVE
WELLS FARGO LETS CARD REWARDS PAY DOWN DEBT

3. MASTERCARD HOPES FACEBOOK APP PROVES PRICELESS
AMEX OFFERS BON JOVI
TIX VIA TWITTER
UNCOLLATERALIZED LOANS PUMPING UP UNBANKED
LATINOS’ CREDIT

4. TEXT MESSAGES CAN INCREASE PERSONAL SAVINGS RATE
AMEX DEBUTS TWITTER
TOOL FOR SMALL
BUSINESSES
BOFA INTRODUCES NEW RETIREMENT SOLUTION