Digital Marketing Trends 2013 explores a range of new and emerging areas of digital marketing including SEO & Content Marketing,

1. Digital Marketing Trends For 2013 #DigitalTrends2013

2. Speakers
Stuart Devlin – Digital Director @ e-Strategy
Adam Stone – Managing Director @ Rokk Media
David Flavell – MD & Hannah Vincent - Producer @ Pangaea TV

3. About Me
Digital Director @ e-Strategy
15 years in digital marketing
Qualified Google professional
Passionate about digital

4. Marginal Gain
As the GB Olympic Cycling team strategy was all
about - it’s about looking for that 1% marginal gain.
The GB Olympic Cycling team
strategy was all about looking
for that 1% marginal gain
Even if you take just one piece
of information from today…

5. Emerging SEO
Marketing Trends
Content Marketing
Guest Blogging
Authorship
Content Curation
Social Sharing & Integration

6. Google Updates
Recent changes to Google’s algorithm is a game changer
Accelerated the need for “Content Marketing”

7. Content
Quality
Relevant
Valued
Engaging
Platforms

8. What is Content Marketing?
“Content marketing is the art of understanding exactly
what your customers need to know and delivering it to
them on-line, in a relevant and compelling way to grow
your business”. content marketing institute

9. Benefits of Content Marketing
Extend online market reach
Attract new audience segments
Become an industry “thought leader”
Enhance perception of your organisation
Improve SEO visibility
Increased revenues

10. Content Marketing Strategy
Implemented prior to any content marketing activity
Identify your target audience
What content is of value to your audience
In-house and external expertise
The right metrics

11. Developing A Content Strategy
About You - brand values – USP - tone of voice & value proposition
Audience - Value – “Share” “Like” “+ 1” - Quality over quantity
Platforms - Blog at the forefront
Keywords -Keywords – keywords - keywords

12. Developing A Content Strategy
Content types - Opinion pieces - buying guides - reviews
white papers – video – podcasts – infographics - imagery
Share your blogs across main SM platforms
Copywriters - thought leadership - editorial calendar
Visitor levels - user engagement - revenue.

13. Guest Blogging
Enhance your business name
Associated interests
Make connections - Build your publisher network
Superb for SEO - as always, keep in natural

14. Authorship
Authentic – Credible – Trustworthy
Level field – Authorship mark-up – High ranking with original content
Integration - Google + profile & Author credit
Early adopters - Changing the way in which we search

15. Authorship

16. Curator
Content curators help add a voice to enable engagement
Distil overall noise of a topic into important & relevant content
Acknowledge every piece of information we encounter as it was
put before us by someone who worked to create it - discover it
bring it to our attention www.curatorscode.org

17. Social sharing
Social Sharing buttons on key pages of your website & blog
Encourage sharing of your content across SM platforms
Tweet – FB shares – FB Likes – LinkedIn – Pinterest - Google +
Improves search engine visibility

18. Social sharing

19. Social sharing
Integrate your SM profiles into your online comms
Avoid using standardised FB & Twitter logo
Sell the benefits of your SM profiles
Avoid using social widgets if frequency is low

20. Social Integration

21. Thanks : )
http://tinyurl.com/cny6apg