Wes Schaeffer regards himself as a ruthlessly pragmatic entrepreneur, salesman, marketer, copywriter who despises wasted effort, pomp and circumstance and blowing smoke. Wes was once introduced as "more engaging" than Tony Robbins and Tom Hopkins and has been trying to live up to those words ever since. Never being satisfied with “good enough” or “just because,” has gotten Wes into trouble more than once. On this interview you will learn: 1. The top 3 things that someone should know in order to be successful in social media marketing. 2. 5 biggest mistakes that businesses make when they first try social media marketing? 3. The future of social media marketing. 4. If you had one secret to give about Social Media Marketing, what would it be? Plus much, much more............ To get your copy of this interview and many more interviews by some of the worlds top marketing minds visit: http://www.businessmarketinginterviews.com to secure your spot.

1. Stuart
Bazga
Wes
Schaeffer

2. How had “not good enough” and
“just because” gotten you into a bit
of trouble?
 Perfectionist in younger years
 Nine years in the Air Force
 Questioned things including upper-level
management
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3. How did you become such an expert in
sales?
 Aggressive and over-achiever in the academy
 Went into commissioned sales
 Did some research to educate self in sales &
marketing
 Watched “The Dog Whisperer” which sparked
an idea
 “The Sales Whisperer” was born
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4. What is good and bad about selling?
 Bad side: People were raised thinking it’s taboo
to discuss money leading to being
uncomfortable discussing money with
prospective client
 Good side: Selling is a skill that can be learned
 “Sales is the straw that stirs the drink”
 “Nothing happens until a sale is made” ~ Henry
Ford
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5. What are the top things to know to
become a successful business owner?
 Entrepreneur's Three Hats:
 Marketing – If nobody know how to find you
or buy from you, nothing else matters
 Recruiting – Growing sales happen as result
of having great people
 Selling – Constantly look for people that
meet your criteria and ready to buy
 Outsource to focus on what you do best
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6. What is the best way to get started in
business?
 Have guts, desire, drive, and determination to
get it done
 Have a staying power to see it through the end
and financially
 Find some type of direct marketing company or
Multilevel marketing (MLM)
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7. What is multilevel marketing
(MLM)?
 It is a person-to-person sales vs company with
advertising campaigns
 Find a product that you like as a consumer and
the sale will be natural
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8. What is a book you can recommend for
someone looking to start out in
business?
 “The E-Myth” by Michael Gerber
 Available on Amazon.com and local bookstores
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9. How can business owners utilize their
imagination for effective marketing?
 Business owners’ number one job is to market
themselves
 Tell a story
 Tie marketing promotions to various important
calendar events (e.g. Easter, April Fool’s Day,
etc), news, or current events
 Enter the conversation already going on in the
mind of your prospect
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10. What is the most important thing every
business owner should start doing
today?
 Sell your product or service first, get some
orders, and then go make it
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11. What are the five biggest mistakes
businesses make when they first open
for business?
 Business owners:
 Do NOT sell the idea first
 Try to do it all themselves
 Do NOT realize that their most prized
possession is their list of qualified prospects
 Do NOT properly segment database of
customers
 Do NOT surround themselves with good people
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12. What is a top secret about marketing
and sales?
 Sales and marketing are intertwined: Better
Marketing = Greater Sales
 Marketing is just selling in print. It is a way to
multiply your effort
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13. How can you track your marketing?
 Use online software, e.g. InfusionSoft
 Split testing – tracking and measuring the
difference between marketing tweaks done
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14. What is a special strategy to generate
sales?
 Set an exact agenda upfront with a prospect
 Sticking to an agenda keeps you on task and
saves time and effort
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15. How do you stay on top of the game?
 Mastermind group – affiliate and associate with
people smarter than you (e.g. MeetUp.com)
 “Live your life with a purpose, a vision, a big
goal, but live your day by the clock” ~ Zig
Ziggler
Business Marketing Interviews – www.BusinessMarketingInterviews.com

16. What are some of your success stories?
 Florida client (Daycare Center): Generated
$250,000 in 87 days by increasing seating
capacity from 74 to 96
 Chicago client (Publishing Company): “I used
one of Wes’ ideas and got the sale!”
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17. Summary
 Sales is the straw that stirs the drink. Nothing
happens until a sale is made
 Be comfortable in the value that you provide
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18. Where can people find out more about
you and your work?
 www.TheSalesWhisperer.com
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