I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point. Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful. Let’s break this down further into the steps you need to take in order to achieve your social media ROI. Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.

1. Social Media ROI
By Rachel Strella
www.strellasocialmedia.com

2. Today, We’ll Cover:
The Mindset
 The Marketing
The Money

3. The Mindset

4. The Mindset
The One-Way
Broadcasting
Advertising

5. The Mindset
The Two-Way
Networking
Relationship Building

6. The Mindset
Social media is like the two-
way, but better!
But, businesses and
organizations make the
mistake of treating social
media like the first mindset!

7. The Marketing

8. Build Your Stadium

9. Fill Your Stadium

10. Make Your Fans Cheer

11. The Challenges

12. The Money

13. An Analogy for How This Works
In order to from this…
To this…
You gotta do this…

14. Establish Clear Goals
What Do You Want to Achieve? In
What Timeframe?

15. Establish Clear Goals

16. Establish Clear Goals

17. Lay the Foundation
What Needs Set-Up?

18. Lay the Foundation

19. Build Your Audience
How Can I Attract My Target
Audience?

20. Build Your Audience

21. Build Your Audience

22. Plan Your Strategy
What Do I Need to Make
This Work?

23. Plan Your Strategy

24. Plan Your Strategy

25. Execute Your Strategy
Who Does What and When?

26. Execute Your Strategy

27. Execute Your Strategy

28. Execute Your Strategy

29. Offer Compelling Content
What Does My Audience Need
and Want?

30. Offer Compelling Content

31. Offer Compelling Content

32. Offer Compelling Content

33. Evaluate the Results
Did It Work? What Should I Shift?

34. Evaluate the Results

35. Evaluate the Results

36. Evaluate the Results

37. Let’s Make $$$

38. Remember…
In order to from this…
To this…
You gotta do this…

39. Small Business Guide!
84-page guide to social media
strellasocialmedia.com/smb-guide

40. Small Business Guide!
84-page guide to social media
strellasocialmedia.com/smb-guide
Exclusively for Small Businesses
Explains the ‘why’ and ‘how’ of social
media
Examples guide modules
Workbook allows you to apply it to
your own business
REAL Strategies
Affordable

41. Connections and Resources
Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella