In the book Social Boom, guest writer Julien Smith says, “YouTube is magic.” YouTube videos are a great way to engage your audience and give your business communications a personal touch. Learn: Why YouTube? Getting Started What to Film Best Practices Loading to Your Channel Sharing

1. Brand Your Business
with YouTube
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com

2. The #Strella Team
Rachel Strella & Amanda Harrison

3. Thank you!
Ric Albano
33 Dimensions

4. Introductions!
Share your name, your
business, and one thing you
hope to learn today!

5. Today, we’ll discuss:
- Why YouTube?
- Getting Started
- What to Film
- Best Practices
- Loading to Your Channel
- Sharing
&
- Film a video for your business
(and time for group questions)

6. Why YouTube?

7. Why YouTube?
800 million unique users
Last year, YouTube had more
than 1 trillion views - around 140
views for every person on Earth
There is a huge business
opportunity in YouTube

8. Why YouTube?
Boost SEO
Establish credibility
People to get to know you
Inexpensive
Easy-to-do
Helps you stand out

9. Getting Started

10. Getting Started
Purchase a flip cam, use a
Smartphone or computer/ipad
Set-up a YouTube channel
Establish an action plan
Use content you already have
Integrate efforts into current
marketing plan

11. What to Film?

12. What to Film?
‘Tip of the week’
‘How-to’ videos
Clips of yourself speaking in
front of an audience
Customer Testimonials
Points of differentiation

13. Best Practices

14. Best Practices
Keep it short and light
Offer value
Be entertaining or informative

15. Best Practices
Keep on eye on light, sound,
and shakiness
Be YOU!
Don’t try to being perfect

16. Best Practices - Example

17. Loading to Your
Channel

18. Loading to Your Channel
On computer – save clip to
desktop
On phone – select the YouTube
loading button
Import to YouTube channel
using the “Upload” button
Add a keyword-specific title

19. Loading to Your Channel-
Title Example

20. Loading to Your Channel
People are looking to be
entertained or informed – not
looking to buy
Important to include your
website and contact information
in the description

21. Loading to Your Channel-
Description Example

22. Loading to Your Channel
Add a category so people can
see what the video is about
Add keyword-specific tags to aid
in (SEO)
Note: Include geographic
location if your target audience is
local (Ex: manager Harrisburg PA)

23. Loading to Your Channel-
Category & Example

24. Loading to Your Channel
After loading, you can edit using
the “enhancements” button
Can trim the ends or create
add-ins
Editing will take up to an hour
for YouTube to finalize
Save all changes

25. Loading to Your Channel
Editing Example

26. Sharing

27. Sharing
500 years of YouTube video are
watched every day on Facebook
Sharing on Facebook fan page,
Twitter, LinkedIn, blog, embed link
in stories or articles, etc.
Can share twice on social media
channels-once in AM and once in
PM

28. Need Help
Getting Started?
Take advantage of
our special offer!
TODAY ONLY!

29. Film a Video for Your
Business

30. Film YOUR Video
CHOOSE ONE:
30 second-commercial
What makes your business rock
A quick tip or piece of advice
related to your business
Something fun that others
might not know about you

31. Order of Filming
1. Julie
2. Keith
3. Michelle
4. Melissa
5. Rick
6. Lori

32. Let’s Rock!

33. Connections and Resources
Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella