The mobile revolution is here, and it’s dramatically impacting the way consumers shop and buy. A new white paper offers the most comprehensive source for understanding how to target individuals at key moments in the purchase cycle. Get access to a full copy of this white paper at http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/ “Hyperlocal Targeting on the Mobile Platform” speaks to both newcomers and aficionados with case studies, expert analysis, use cases, and even a glossary of terms, covering wifi, lat-long, IP lookup, device targeting and other technologies, as well as the ad buying options available, from exchanges to real-time bidding, and the companies proffering solutions.

1. Hyperlocal Targeting On
The Mobile Platform
Insights for Business

2. It’s never been easier to target
customers where they are,
when you want to reach them.

3. 133.7 million consumers— a full
52.5% of the U.S. population— own a
smartphone...

4. ... making them
accessible for
marketers to reach
them in more
immediate ways
than ever.

5. Hyperlocal targeting gives marketers
the ability to reach just the consumers
they want to reach, at the times and
places where it matters.

6. New Ways to Reach Consumers

7. But marketers are
missing out.

8. Today, mobile accounts for 10% of all
media consumption by consumers, yet
only 1% of marketers’ overall spend.

9. Challenges for Hyperlocal Targeting
● Dirty Data: Complex algorithms and inconsistent
standards get passed off as location data.
● Privacy: Intimacy is both an opportunity and a
challenge, requiring advertisers to tiptoe
between relevance and voyeurism.
● Measurement: Mobile users often make
purchases offline, making it difficult for
marketers to measure the full ROI of a
campaign.

10. Even as the technologies improve,
marketing involvement in hyperlocal
remains behind the curve.

11. Get a copy of the full
white paper.
Visit:
http://streetfightmag.com/research-
insights/hyperlocal-targeting-on-the-mobile-
platform/
It’s time to bridge the knowledge gap
and discover vastly improved ROI.