Mais conteúdo relacionado
Semelhante a Big Data: A Big Trap for Product Development (20)
Big Data: A Big Trap for Product Development
- 1. Big Data: A Big Trap for
Smith & Nephew NPWT Product Development?
New Product Development
Chicago Deliverable
Phase I Product Management Association
seeding new ideas August 9, 2012
St. Petersburg, FL
November 6, 2000
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 1
- 2. Agenda
• What is Big Data
• The State of Big Data
• How to Create Value in Product Development with Big Data
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 2
- 3. What is Big Data?
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 3
- 4. What is Big Data?
“Data that exceed the processing capacity of conventional
database systems. The data is too big, moves too fast, or doesn’t
fit the strictures of your database architectures.”
Ed Dumbill, Program Chair,
O’Reilly Strata Conference
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 4
- 5. What is Big Data?
Traditional Data
Business Astronomy Credit Bureaus
CRM Celestial Risk Modeling
Bioinformatics
Government Sales Positioning Direct Mail
Human Genome
Census returns ERP
IRS Filings GL Mapping Data
Route
NYSE
Machine-Generated/Sensor Optimization
Big Data:
GPS iPass
Weblogs CDR OnStar
Smart
meters
Health Volume
Equipment Body
Performance Monitoring
Velocity
Variety
Social Media & Other New Formats Value
Social Media Fingerprints
Audio Pictures Satellite Publications
Commentary Facial
Images recognition
Blogs Human
Emotions Relationships
Video Influence
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 5
- 6. Big Data is Different
Traditional Data Big Data
• Observational • Observational
• Experimental • By-product of administrative,
• Well-defined operational and other
• Structured activities
• Manageable volume • New, ill-defined forms
• Manageable speed • Unstructured
• Huge volumes
• High speed
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 6
- 7. Drivers of Big Data Capability
Declining Storage/CPU/bandwidth costs
New and broader sources of data available and
being combined to create more value
Ability to move from a batch/time-delayed analysis
environment to real-time analysis
Data is becoming more understandable
Increasing availability of big data apps
Cloud services make big data storage/access/
processing available to all; empowers new start-ups
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 7
- 8. The State of Big Data
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 8
- 9. The Growth of “Big Data”
• In 2009, nearly all sectors in the US Economy had at least an average of 200
TB of stored data per company with more than 1,000 employees (McKinsey)
• Data is growing at 50%/year (New York Times)
• IBM estimates 90% of all data in the world was created in the last two years
Quantity of Global Digital Data, Exabytes
7,910
2,720
1,227
130
2005 2010 2012 2015
seeding new ideas EMC/IDC Digital Universe Study, 2011 ©2012 Strategy2Market®, Inc. All rights reserved. 9
- 10. The Growth of “Big Data”
We create 2.5 million terabytes of data per day globally (IBM)
• 12 TB of Tweets per day (IBM)
• 400-600 million records/day are received and analyzed by the FTC to
detect/deter fraud (White House Council of Economic Advisors)
• 597,000 TB of mobile data generated/day globally in 2011 (the whole
internet is only 75,000 TB) (Cisco)
• In 2011, for the first time more than half mobile data traffic (52%) was
video (Cisco)
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 10
- 11. Data from smart phones is one of the
primary drivers of data growth
Forecast of Monthly 78% CAGR 2011-2016
Global Mobile Data Traffic
12
10
Exabytes per Month
8
6
4
2
0
2011 2012 2013 2014 2015 2016
Source: Cisco VNI Mobile, 2012
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 11
- 12. “At the World Economic Forum last month in Davos, Switzerland, Big
Data was a marquee topic. A report by the forum, “Big Data, Big
Impact,” declared data a new class of economic asset, like currency
or gold.”
New York Times “The Age of Big Data” Feb 11, 2012
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 12
- 13. How to Create Value with Big Data
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 13
- 14. The Big Data Industry
“Building data startups: Fast, big, and focused,” O’Reilly Radar, August 9, 2011
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 14
- 15. Framework for Creating Value From
Big Data
Business Models
Leveraging Big Data to Leveraging Big Data in
Collecting, organizing,
create improved solutions creative ways to create
enhancing and selling
to existing customer solutions to unrecognized
access to Big Data
needs customer needs
Examples: Examples: Examples:
- Gnip - BabySimplify - Klout
- Recorded Future - BillGuard - StartUp Genome
- Converseon - Ginger.io - Affective
- Quinzee
- Flipboard
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 15
- 16. New Product Development Critical
Success Factors
A unique superior product
A strong market orientation
Projects aimed at an attractive market
Leverage core competencies
Competitive advantage in data processes
and algorithms rather than the data center,
database and data processing tools
Ability to combine data sources to create
new value
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 16
- 17. Common Strategy/Product Pitfalls
Technology looking for a market need
A product that does not solve an important
need the market is willing to pay for
Doing something different but not better
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 17
- 18. Portfolio Evaluation
Recorded Baby StartUp
Gnip Future Simplify BillGuard Klout Genome
CSF
unique, superior pdt
market orientation
attractive market
leverage competencies
Pitfalls
Technology first
need not worth solving
different not better
Total 0 0 0 0 0 0
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 18
- 19. Contact Information
Kathy Morrissey
Strategy 2 Market, Inc.
312-212-3140
kmorrissey@strategy2market.com
@strategy2market
www.Strategy2Market.com
Download this presentation at:
http://www.strategy2market.com/s2m_BigData.html
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 19
- 20. About Strategy 2 Market
s2m is an 10 year old consulting and training firm that specializes in new
product development (NPD). Our three primary goals are:
1. To drive new product revenue through a comprehensive and strategically
aligned program
2. To reduce the complexity of the new product development process and
improve time to market
3. To assist organizations in choosing the right projects and optimizing
resources
We have significant experience in helping companies
improve their new product development systems
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 20
- 21. New Product Development for
Product Managers Workshop
This one-day seminar addresses the Product Managers’ role in the early stages of the new
product development process. The emphasis of this session will be on
• Developing product strategies (including platform, market and technology strategies)
• Translating those strategies into roadmaps
• Building those strategies into a comprehensive NPD portfolio management system that
prioritizes NPD projects and manages resources.
• We also review other early-staged responsibilities from the Discovery to Business Case
Phase.
Date: October 19, 2012
Location: The Illinois Technology Association TechNexus Conference Center
200 S. Wacker Dr., 15th Floor, Chicago, IL 60606
Questions: Mary Drotar, mdrotar@strategy2market.com or 312.212.3144
Cost: $995.00
Registration: http://www.strategy2market.com/npd_for_PMs.html
seeding new ideas ©2012 Strategy2Market®, Inc. All rights reserved. 21
- 22. New Product Development for Product
Managers Agenda
8:15 – 8:30 Registration and Breakfast
8:30 – 8:45 Introductions
8:45 – 12:00 Defining a Product Manager in a NPD System
Roles and Responsibilities
New Product Development Process Overview
Strategy (includes 15 min. break)
Business Model
Business Strategy
Innovation Strategy
Product Strategy
Platform Strategy
12:00 – 12:30 Lunch
12:30 – 1:00 Strategy Continued (includes 15 min. break)
Market Strategy
Technology Strategy
1:00 – 1:45 Technology/Platform Roadmaps
1:45 – 2:30 Transition Strategy into Portfolio Management
2:30 – 4:30 NPD Process
Pre-screen
Discovery
Scoping
seeding new ideas Business Case ©2012 Strategy2Market®, Inc. All rights reserved. 22