2. What this presentation covers
Strategies that support the development of social networks
Strategies that support content development
Strategies that support social media operations
3. What this presentation does not
cover
The practices and conventions related to specific social networks
Integration of social media strategy with overall organisational
strategic plan
The use of social media metrics
6. Social
Talk to people
Build networks with key influencers
Piggyback on events
Topic specific
Non topic specific
7. Case Study 1
#OD12
Over a 48 hour period:
456 people used the tag
1481 tweets sent
Over 4 million impressions
Source: Injecting Advice http://injectingadvice.com/
8. Case Study 2
7 Dating tips for Harm Reduction workers
Released 14th February, 2012
Recorded 214 shares on Facebook (this does not include ‘likes’)
Was viewed over 350 times in first 48 hours
990 overall page views
9. “
”
As an online discussion grows longer,
the probability of a comparison
involving Nazis or Hitler approaches
Mike Godwin 1990
Godwin’s Law highlights the risk of unproductive discourse in social
media environments. The trick is to know when and how to disengage.
11. “
”
We are continually creating
content. What we often
don’t do is broadcast it.
My case for integrating social media into our activities.
It does not need to be difficult or labour intensive.
13. Some ideas
Less intensive
Flashbacks – tweet and share
old materials
Live tweet from conferences
and other events
Curating – Collect and post
other organisations materials
Document
Greater intensity
Document – photos, articles,
videos
Campaigns
14. Resources
Live tweeting
• Tweet, Tweet Series
Image production
• Tips for development of visual images to promote harm reduction
Campaigns
• #OD13
15. Contact
This resource has been developed by Matthew Gleeson (2013) for Stonetree Harm Reduction
under Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported Licence
Matt Gleeson
Mobile: 0431 774 028
Email: stonetree.aus@gmail.com
Website: http://stonetreeaus.wordpress.com/
https://www.facebook.com/StonetreeHarmReduction
https://twitter.com/stonetree_aus
http://www.linkedin.com/pub/matthew-gleeson/28/40a/33b