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Marketing management
presentation on Colgate
Kaveshna

           Arif
 Group
members     Monit

           Vikas

          Sorabh
Timeline of
                Colgate


Promotional
   tools


              Table of
              contents


                            Product Life
  SWOT                        Cycle of
                              Colgate


              Marketing
                Mix
Timeline of colgate


                               1953
                        1928
              1896
       1873

1806
Product Life Cycle of
                                  Colgate

                                      Maturity   Decline
Sales   Introduction     Growth




                                                     Time
Product   Promotion



Price                         Place

             4P’s
Strength




Threats
           SWOT           Weakness
          analysis




          Opportunities
Increasing circumference of toothpaste tube.
              Free Dental Check-up in mobile vans                          Promotional
                             ADVERTISEMENT
                                               Various Surveys like…
                                                                              tools
                                                              Attractive
                                                              offers:
 Free Dental Check-up by sending a SMS
 Scholarship offers like Learn & earn offer
1-5
              5-10
      10-15
                 15-20
Segment
Targeted
                20-25
Conclusion

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