Showing How Awesome You Are! School And Leadership Branding
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The digital age is making it easier for parents and the community to learn what happens inside the school building. Using social media, schools and districts can more deeply engage with those stakeholders, providing a more unified foundation for better relationships. It also makes it easier for professionals to tell their stories and take control of the message they want all to know about the great things happening in schools and districts. Steven W. Anderson, author of the book The Relevant Educator and The Tech-Savvy Administrator, will examine the current social media landscape and describe personal and school branding. He will also show how to accomplish it easily and simply with little or no funds but having maximum impact.
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Showing How Awesome You Are! School And Leadership Branding
- 1. ASCD | Spring 2015 School and Leadership Branding What It Means And How To Accomplish It Effectively
- 2. 01 Steven W. Anderson Teaching, Learning and Relationship Evangelist Author/ASCD Author & Consultant @web20classroom http://www.web20classroom.org
- 3. Tweet Your Thoughts Today Using The Hashtag: #ASCDBranding
- 5. When I Hear Social Media I think…
- 6. I currently use social media…
- 8. Who Is Using Social Media? ✤ According to a 2014 Pew Internet Survey… ✤ 74% Of All Internet Users ✤ Age, Education Level, Annual Household Income or Urbanity had no discernible difference in use. http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
- 9. It’s Not Just Teenagers… ✤ The next highest use amongst all subgroups is Latinos. ✤ 68% use Social Media of some kind. ✤ Percentages are slightly higher among native born and English dominate speakers. ✤ Other Interesting Facts ✤ Spanish Dominate Speakers: 61% ✤ Ages 50-64: 55%
- 10. What Could They Possible Say? ✤ 132 Million Americans (or 42% of the entire US population) log into Facebook everyday. ✤ 52.7 Million Americans use Twitter everyday sending 500 Million tweets. ✤ 25.6 Million Pinterest users with 2.5 Billion monthly page views. (21% of all U.S. Internet Users) http://expandedramblings.com/index.php/
- 11. Mobile Rules ✤ 40% of all mobile phone owners access a social network at least once per day on the mobile device. ✤ Age, race, ethnicity or socioeconomic status does not factor in. ✤ Population with accessing social networks on mobile devices the most is Hispanics. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
- 12. Turn and Talk-What’s Surprising To You?
- 14. What About Branding Our Schools and Districts? What About Keeping In Touch With Our Communities?
- 19. Things To Consider… School/District Branded Accounts Personal Branded Accounts
- 20. What’s In A Name? How easy are you to find?
- 21. Tell The World Who You Are A little information goes a long way.
- 22. What do you want to do with this account? What do you hope to accomplish? What do you want to communicate?
- 23. Who Will Be In Charge? Will just one person post? Multiple staff? Students? Parents?
- 24. How Will You Register? Using Your Own Account vs. A “Fake” Account
- 25. Will you follow or like anyone? Do you have to?
- 26. How Often Will You Participate? Lurking vs. Engaging
- 27. What Guidelines Are In Place? http://www.edutopia.org/blog/social-media-guidelines-steven-anderson
- 28. Sell Yourself Promote, promote, promote
- 29. Turn and Talk-What’s Missing?
- 30. Ideas For Use… Making The Largest Impact
- 31. Guilford Schools Facebook Page https://www.facebook.com/guilfordcountyschools
- 32. Baltimore City Schools-Northwest Middle #49 https://www.facebook.com/northeastmiddleschoolcougars
- 33. Facebook Groups For Schools https://www.facebook.com/about/groups/schools
- 34. Elementary Twitter Feed-Diggs-Latham ES-WSFCS https://twitter.com/diggslatham
- 35. Middle School Administrator Twitter Feed-Wiley Magnet Middle School Principal, Sean Gaillard https://twitter.com/smgaillard
- 36. High School Twitter Feed-Carrboro High School https://twitter.com/CHSJaguars
- 39. Collier County Schools You Tube https://www.youtube.com/user/CollierSchools/videos
- 41. DC Public Schools Pinterest Account http://www.pinterest.com/dcpsclassrooms/
- 46. 01 Keep In Touch ✤ Steven W. Anderson ✤ steven.anderson@web20classroom.org ✤ @web20classroom ✤ about.me/steven.anderson
Notas do Editor
- For next slide… Who is the largest subgroup of social media users after teenagers?
- Former Director of Instructional Technology Tough to provide necessary PD Social Media allowed me to do that.
- For schools it allows us to tell our stories Control our message
- Now you are ready to set up your account. You will want to pick a name that is easy to remember and is your school's brand. This is the point where you will define who your school will be on Twitter. Remember though, users only have 140 characters to tweet with and if your user name is @RonaldReganHighSchool that doesn't leave a lot for others to tweet with. So maybe you go with @RRHS. Adding your location like town or state doesn't hurt either. Just keep it simple. And remember, there are several hundred million Twitter users so don't be disappointed if your first choice for a username is taken. Get creative and find something that can become your brand.
- A profile will go a long way in letting people know who you are. This is the place you can put in your full school name, location, description and link to your school website. You will also want to put in a picture, either of a mascot or school symbol. That helps other users identify, quickly, who you are.
- Why? What do you want to tell people? The possibilities here are really endless. But think beyond the basic stuff like picture day and what's for lunch. Consider taking pictures of kids doing collaborative projects or highlighting staff of the month. It can really go beyond all the regular communication and show the community what your school (or district) is all about.
- This is all situation dependent. I would say more than one person is great but too many and things can get out of hand and duplicate information could easily be posted. Keep it simple and experiment to find what works for your group.
- You will need an email address that is not already associated with a Twitter account already. If you can have a generic email set up by the district that is the best way to handle that. Otherwise you will have to find an email address to use. (You could always set up a dummy gmail address as well.) The email address is used to confirm the account and sent notices of DM's and new followers and such.
- Again, this is situation dependent. You may want to follow other schools and the teachers in your school but will you follow parents? Students? Community members? If you are just going to be broadcasting following becomes less of an issue. If you want to facilitate interaction then following is important and your group will need to decide some guidelines on who to follow. If someone sends you an @ message, will you respond? Often times your account will get mentioned or someone will send you a question. Your group will need to decide how to handle these questions. My district has a Twitter account but it is a one way conversation. It rarely will respond to questions from the general public. I believe it should be interactive. So take time to get back to folks who need information from you.
- The account does no good if no one knows about it. Let everyone know. Put a widget on your website so every time folks visit they see your updates. Tell parents about it in mailings home. A simple "Follow Us On Twitter" and a link will go a long way into getting folks to see what you are saying. You may also want to make some videos on how to find your updates and what you will be using your account for.