Why Employers Need To Be Mobile
•Transferir como PPTX, PDF•
0 gostou•606 visualizações
Presentation delivered by Cindy Nguyen of TMP Government on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Why Employers Need To Be Mobile
Semelhante a Why Employers Need To Be Mobile (20)
Mais de CollegeRecruiter.com
Mais de CollegeRecruiter.com (6)
Último
Último (20)
Why Employers Need To Be Mobile
- 1. Why Employers Need to Be Mobile Cindy Nguyen, Director, Digital Strategy TMP Government, a wholly owned subsidiary of TMP Worldwide /TMPgovernment TMP Government & TMPgov /TMPgovernment Cynthia Nguyen
- 2. Let’s talk about the reasons to be mobile
- 3. Mobile Today
- 5. We are Mobile 96% of mobile employees carried 2 or more devices, with 50% carrying 3 or more By 2014 mobile Internet usage should take over desktop usage 77% of job seekers use mobile job search apps Source: iPass “2010 Mobile Workforce Study” Source: Microsoft Tag Infographic, Mobile Marketing Source: Beyond.com
- 6. Social is Mobile More than 350 million active users access Facebook through a mobile device ½ of Twitter’s 350 million users use Twitter mobile Over 200 million YouTube views occur on a mobile device LinkedIn mobile page views have grown more than 400% year-over-year Source: Microsoft Tag Infographic, Mobile Marketing Source: Facebook Statistics & LinkedIn Blog
- 7. What would you like to do on mobile? The Mobile Recruiting Activities Job Seekers Would Like to Do 11% Get updates based on location such as job ads 16% 30% Contact the recruitment team 30% 33% Read about the recruitment process 33% 39% Track application status 39% Search for Jobs 51% 57% 0% 10% 20% 30% 40% 50% 60% Source: Potentialpark Communications, Trend Studies 2011
- 8. Did you know your organization has a mobile site? Consider mobile behavior – users are action-oriented Google will start giving higher preference to optimized mobile sites
- 9. TSA Mobile Recruitment • Challenge – Targeting candidates in remote areas • Solution – Use a mobile site to provide an additional entry point • Tactics – SMS campaign – QR codes on ads and out of home • Results – 400 responses from Jan to Oct (SMS) – 176 QR code scans from Oct to Nov in remote areas
- 12. AT&T Mobile Recruitment • Challenge – Engage and inform its jobseekers • Solution – Mobile friendly Talent Network • Tactics – iPhone Jobs App – Careers mobile site • Results – Talent Network has over 500,000 members – Top 10 source of candidate applications and hires
- 13. Mobile Review… • Remember: mobile is a piece of the overall strategy – but a very important piece • Your target audience is mobile • Social is mobile • Your organization has a mobile site, is it optimized for the mobile experience?