2. Meeting with Billian’s
2
Agenda
• Introductions
• Overview of Market Segments
• Current Role with Golden Living (expires Sept. 2014)
• Billian’s Data Updates
• Additional Market Segments:
- Physicians
- Accountable Care Organizations
- Integrated Delivery Networks
• API Documentation
• Additional Questions and Next Steps
5. Sales Process and Data Influence
5
Accurate and current healthcare data needed for
- Account segmentation and assignment
- Reporting
- Marketing Analysis
- Pricing
- Contract Development / Legal
6. Accurate and Current
Healthcare Accounts
6
Acute Care Hospitals Systems
Count 5,953 / 7,003 503 / 521
Data Points 3,735 793
Contacts
Primary Research
233,555 18,801
Demographics • Primary Research
Utilization
Metrics/Statistics
(Beds, Discharges, Births, Demographics, etc.)
• CMS Provider of Service
& Cost Reports, MEDPAR
• Nightly Roll-Up of
Hospital Data
Financial Metrics
(Operating Expense, Fiscal Year End, Assets)
• CMS Cost Reports
• Nightly Roll-Up of
Hospital Data
7. 7
Accurate and Current
Healthcare Accounts
Nursing Homes Nursing Home
Corporations
Count 16,222 598
Data Points 2,050 715
Contacts
Primary Research
75,513 1,482
Demographics • Primary Research
Utilization
Metrics/Statistics
(Beds, Discharges, Births, Demographics, etc.)
• CMS Provider of Service
& Cost Reports, MEDPAR
• Nightly Roll-Up of
Hospital Data
Financial Metrics
(Operating Expense, Fiscal Year End, Assets)
• CMS Cost Reports
• Nightly Roll-Up of
Hospital Data
• Primary Research
10. Physicians & Group Practices
10
Critical Affiliations
Tracked:
Unlimited Physician &
Group Practice Access!
Featuring more than:
• 870k Physicians
• 470k Practice Sites
• 180k Groups
3 Distinct Offerings:
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11. Automation for Golden Living’s
CRM Applications
11
• Allows Golden Living to retrieve XML or CSV
results of data through Custom Reports saved
through the Portal.
• Results allow Golden Living users to create
scripts that allow for integration into any CRM
or other business application/process.
• API Documentation is a good solution for more
flexibility and that have appropriate resources
to manage technical implementations.