Slides from week 4 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

1. Week 4 – Disruptive Technology
and Organization Innovation
MIS5100: Management Information Systems
PROF. STEVEN L. JOHNSON
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/

2. Today’s Agenda
 PT MBA Program Announcements
 Case Discussion
 Special Break!  (> 6:45 to 7:15)
 Recap: Blog Discussion Question
 Reading Discussion
 Activity

3. Case Discussion Questions
 Do you think Radiohead letting fans name their own
price for the downloaded version of In Rainbows was a
good idea? Why or why not?
 Can this pricing scheme work for other artists?
 What are economic implications for artists? How does
it affect the relationship between artists and record
labels?
 Is this release strategy effective in the long run?
 How does Radiohead’s approach fit in the wider
context of how the Internet affects the music industry?
 Was name-your-own-price for IR a success or failure?

4. Blog Discussion + Reading
 Digital information goods
 Experience goods
 Non-rival
 Often perishable: time = $$
 Market solutions
 Browsing / segmentation (time, detail, analysis tools)
 Distribution
 Bundling
 Tiers
 $$
 Subscriptions
 Advertising-supported

5. Other Reading
 What is Web 2.0?
 What is a CoP?
 What is cloud computing (a.k.a. Infrastructure 2.0)?

6. Activity
 Step 1: Divide into 4 groups.
 (3-5 Minutes) Step 2: Identify 3-5 products or
services with high fixed costs and low marginal costs.
 Debrief: Each group provides 2 examples.
 (5-10 Minutes) Step 3: Pick an example from board
 Develop a plan to provide the product or service to most
people for free and still make money.
 Time permitting, pick a second example.
 (5-10 Minutes) Step 4: Class Discussion

7. For More Information
PROF. STEVEN L. JOHNSON
EMAIL: STEVEN@TEMPLE.EDU
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/