Case study about how a 150 year old non-woven manufacturer has been using social media to stimulate market research through digital community.

2. 150 year old Finnish company is treading new ground for non-wovens and in
manufacturing, very exciting time and very innovative .
Suominen revised its strategy in 2012 – the goal is that by 2015 they had earned a
reputation as an innovator, a change agent in its market and have an entrepreneurial
spirit

4. Challenges

5. Consumer Friendly Brand
Build Community
Engage
Gather Intel

6. Converged Media Strategy
• Sponsored stories
• PPC
• Bloggers
Paid
Owned
Converged
Earned
• Influencers
• Corporate website
• WLW site

7. Consumer Friendly Brand

8. Build Community

9. “98.6%
of
fans who like your
page may never
return….
Source: http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle

10. Content Drives Participation
*Relevant

11. Content Is King…
Distribution is QUEEN

12. PONBE
Paid
Owned
Converged
Earned

13. Engage

14. Gather Intel
Social Media
Incentives
Online Registrations
Baby & Toddler
Makeup & Beauty Around the House Health & Hygiene
Follow up, segmented, detailed questionnaires
Out & About / Pets

15. Consumer Friendly Brand
Build Community
Engage
Gather Intel

16. Get in touch…
www.navadagroup.com
@NavadaGroup @schtevey @JeremyForsberg
www.navadagroup.com