A review of the social media led Search for Rank Gongman that I executed while at The Rank Group

1. Search For
The Rank Gongman 2012
Final Report
December 2012

2. The Facts and Figures
• Competition went live w/c 20th August and closed on
31st October
• Gong themed events took place at 24 Grosvenor and
G Casinos across England and Wales
• Over 1,600 customers watched these events
• Casino SMS campaign targeted 59,419 customers and
a ‘what’s on guide’ was e.mailed to 113,976 people
• 192 Facebook posts and 333 tweets produced about
the gong tour
• Over 640 approved videos uploaded to YouTube from
a total of 893 entries (some were rejected/unable to
be uploaded)
• 178 new customers were acquired during the
campaign
• The gong videos and Facebook pages achieved over
24,000 likes/views
• 970 tweets produced throughout the campaign with
3,268 followers
• 71 pieces of coverage achieved

3. The Facts and Figures
Achieved vs Targets
Target Achieved % achieved
Likes/views 20,000 24,144 121%
New customer
acquisitions
150 178 119%
Entries 1,000 893 89%
No of cuttings 50 71 142%

4. Twitter

6. Facebook

8. National Press

9. The Times
23rd November 2012
circ: 407,720

10. Daily Express
23rd November 2012
circ: 550,502

11. Daily Telegraph
23rd November 2012
circ: 560,471
Also appeared in the Scottish Daily Telegraph

12. The Daily Express
24th November 2012
circ: 550,502

13. The Sun
23rd November 2012
circ: 2,384,895
Also appeared in The Scottish Sun

14. Online Coverage

15. www.dailymail.co.uk
22nd November 2012
unique users: 6,671,641

19. www.telegraph.co.uk
22nd November 2012
unique users: 2,887,948

21. www.express.co.uk
23rd November 2012
unique users: 1,986,428

22. www.thetimes.co.uk
23rd November 2012
unique users: n/a

23. www.itv.com/news
22nd November 2012
unique users: n/a

24. www.anorak.co.uk
22nd November 2012
unique users: 58,031

26. www.onenewspage.co.uk
23rd November 2012
unique users: 418,200

27. www.rugbyadvertiser.co.uk
23rd November 2012
unique users: n/a

28. The same article also appeared on:

29. www.casinolifemagazine.com
29th November 2012
unique users: 6,000

30. www.thisisstaffordshire.co.uk
23rd November 2012
unique users: n/a

31. www.eveningnews24e.co.uk
23rd November 2012
unique users: n/a

32. The same article also appeared on:

33. www.dailyecho.co.uk
30th October 2012
unique users: 30,437

34. www.casino4dummies.co.uk
26th October 2012
unique users: n/a

35. www.gaystarnews.com
30th October 2012
unique users: n/a

36. www.britevents.com
12th October 2012
unique users: n/a

37. Bristol Towntalk
September 2012
unique users: n/a

39. Leeds Towntalk
September 2012
unique users: n/a

40. Swansea Towntalk
September 2012
unique users: n/a

41. Reading Towntalk
October 2012
unique users: n/a

42. Plymouth Towntalk
October 2012
unique users: n/a

43. Regional Press Coverage

44. Great Yarmouth Mercury
23rd November 2012
circ: 17,175

45. Maidenhead Advertiser
13th September 2012
circ: 18,701

46. The Stoke Sentinel
23rd November 2012
circ: 45,343

47. Wolverhampton Express & Star
22nd November 2012
circ: 31,984

48. Aberdeen Evening Express
30th August 2012
circ: 50,630

49. Paisley Daily Express
3rd September 2012
circ: 7,538

50. Blackpool Gazette
12th October 2012
circ: 19,185

51. Chester Leader
29th August 2012
circ: 1,669

52. Flintshire Leader
29th August 2012
circ: 8,967

53. Wrexham Leader
29th August 2012
circ: 16,131

54. Isle of Thanet Gazette
12th October 2012
circ: 9,867

55. Burton Mail
29th August 2012
circ: 12,198

56. Barking & Dagenham Post
5th September 2012
circ: 11,131

57. Great Yarmouth Mercury
31st August 2012
circ: 17,032

58. Blackpool Gazette
23rd November 2012
circ: 19,185

59. Lancashire Evening Post
23rd November 2012
circ: 20,379

60. Wigan Evening Post
23rd November 2012
circ: 7,092

61. Trade Press

62. Coinslot
31st August 2012
circ: 4,100