The Impact of Social Media In YOUR Product Organization
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The document is a presentation by Steve Robins on the impact of social media in product organizations. It discusses potential goals of social media like learning, generating leads, and building credibility. It outlines uses of social media for product management, customers, marketing, and influencing others. It also lists common social media tools and how roles may evolve to require more content creation and an outward-facing personality within company policies.
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The Impact of Social Media In YOUR Product Organization
- 1. As presented at: The Impact of Social Media In YOUR Product Organization Steve Robins Principal Solution Marketing Strategies November 7, 2009 © Solution Marketing Strategies, 2009
- 2. About This Presentation This presentation was the basis for a discussion on social media at ProductCamp Boston on November 7, 2009. Check out The Solution Marketing Blog - http://bit.ly/pcampsm for additional for supplemental material on social media, including discussion notes, links and more. Join the Solution Marketing Community! – Subscribe to the SolutionMarketingBlog (see “Subscribe” on the right):. – Join Solution Marketing Pros on LinkedIn: http://www.linkedin.com/groups?home=&gid=1826720 THANKS to everyone who participated! © 2009 p2
- 3. Steve Robins 10+ years in solution marketing – Expertise in product, solution and industry marketing – Experience: EMC Documentum, KANA, The Yankee Group and more Principal, Solution Marketing Strategies Founder, The Solution Marketing Blog Inbound Marketing Certified Professional If I can help you in any way, please let me know: s.robins@SolutionMKT.com SteveRobins1 www.LinkedIn.com/in/ www.Twitter.com/SteveRobins www.SolutionMarketingBlog.com www.SolutionMarketingStrategies.com www.barcamp.org/ProductCampBoston © 2009 p3
- 4. The Impact of Social Media In YOUR Product Organization Overview – Best practices – Share ideas – Your organization’s experience in social media – Develop new ways to leverage the power of social media Agenda – Goals – Potential uses of social media – Social media tools – Evolving roles © 2009 p4
- 5. Potential Goals Learn Get found Generate leads Increase revenue Build company credibility Build personal brand © 2009 p5
- 6. Uses of Social Media Product Management – Competitive intelligence – Market intelligence – Market trends Customers – Customer feedback – Vet ideas – Build relationships Customer Community – Engage customers early in development cycles – Connect customers to company – Advisory councils © 2009 p6
- 7. Uses of Social Media II Marketing – Get found – Lead generation – Lead nurturing Influence – build company credibility, relationships – Engage with analysts, press, bloggers – Comment on blogs – Answer questions © 2009 p7
- 8. Social Media Tools - Categories Blogs Microblogging - Twitter Social networks – Facebook, LinkedIn Crowd-sourced content – Digg, Delicio.us Commenting - Disqus Content sharing – Video – Photos – Slides – Documents © 2009 p8
- 9. © 2009 p9
- 10. Evolving Roles Ongoing – Commitment – day in and day out Content – Create a lot of content Social/outward facing Personality – Develop a unique voice Company policies – Professional – Stay within bounds Org structure © 2009 p10
- 11. The Impact of Social Media In YOUR Product Organization Steve Robins Principal Solution Marketing Strategies November 7, 2009 © Solution Marketing Strategies, 2009
- 12. How Do You Make Sense of It All? © 2009 p12