CHASE 2009 presentation from Steve Cast of Redbourn Business Systems. This presenatation looks at technologies that fundraiser's could live without, couldn't live without, should live without and possible wouldn't want to live without.

1. CHASE 2009 Technologies For Fundraisers 24 th February 2008 © Steve Cast Redbourn Business Systems Limited

2. POLITE NOTICE This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2009 with all rights reserved. Please do not distribute this presentation without first confirming with [email_address] Thank You Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

3. Light-hearted look at Technology Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

4. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Introduction

5. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Couldn’t Live Without Shouldn’t Live Without Wouldn’t Want To Live Without Wouldn’t Want To Live Without Maybe Five Technological Advances a Fundraiser Cannot or Should Not Live Without ….. Could Live Without

6. Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

7. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What Do We Mean by Technology: The practical application of science to commerce or industry

8. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited How Widespread Is Technology? 50 % of the world’s population have never made a phone call

9. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

10. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

11. (and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The fILOFAX Could Live Without

12. (and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Fax Machine Could Live Without

13. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

14. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

15. (and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Telephone Couldn’t Live Without

16. (and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Personal Computer Remember these? Couldn’t Live Without

17. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

18. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

19. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database System Shouldn’t Live Without – 1 of 5

20. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database System

22. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge and Direct Marketing Shouldn’t Live Without – 2 of 5

23. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge & Direct Marketing

24. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge & Direct Marketing

25. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Email Shouldn’t Live Without – 3 of 5

26. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Email

27. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited “ Send short, personalised emails to supporters. Give clear instructions for participation.” “ Email is still a killer application, but only when used properly” Email Thomas Gensemer, Barack Obama’s Digital Strategist

28. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Internet – Your Website Shouldn’t Live Without – 4 of 5

29. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

30. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

31. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

32. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

33. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

34. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

35. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning, Wealth Screening & Postcoding Shouldn’t Live Without – 5 of 5

36. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning - Some Facts: Every Day in the UK : 1,000 people emigrate 18,000 people move house Source: QAS and CCR Data

37. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning – More Facts 18,000 people register with the Telephone Preference Service Perhaps Even More Surprising: 3,250 addresses are changed by the Royal Mail Source: QAS and CCR Data If left alone personal data in your database decays at 11% per year, business data at 37%!

38. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What’s Wealth Screening? Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data

39. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

40. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

41. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Social Networking Sites Wouldn’t Live Without

42. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Social Networking Sites Social networking is big business. In 2007 Microsoft acquired just 1.6 percent of Facebook for $240M, valuing Facebook at $15bn Wouldn’t Live Without

43. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

44. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited SMS Text Messaging Wouldn’t Live Without

45. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Three Reasons To Consider Text Messaging SMS Text Messaging

46. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Google Advertising Wouldn’t Live Without

47. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Google Advertising

48. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Blogs Wouldn’t Live Without

49. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Blogs

50. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Web Widgets Wouldn’t Live Without

51. Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Web Widgets

52. Summary Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database Mail-Merge Email Your Website Data Cleaning Technologies For Fundraisers Could Live Without Couldn’t Live Without Shouldn’t Live Without Wouldn’t Live Without fILOFAX Fax PC Telephone Social Networking SMS Google Blogs Widgets

53. Next Actions Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

54. Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

55. Thank You For Your Time

56. Question and Answer Session Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

57. Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

58. Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers