1. Social media makes cowboys of us all …or why social media is ignored at your peril Steve Virgin, Media Consultant Dow Jones 18 March

2. Headlines speak of Economic mayhem As credit dries up companies collapse and jobs are lost in their tens of thousands

4. Brands with broader ‘all-family’ appeal are bringing in more users than ever more Source: Sydney Morning Herald

5. Consumers are in control – and smart companies know that

7. In the UK more people use social networking sites than they do email + the profiles are getting older

9. We could be seeing the start of exciting new business models transforming sectors

10. And a revolution in some sectors – as advertising moves more and more online

11. New social media models claim - ‘we never produce a flop’ as our customers are designing what they want

19. The whole world is doing exactly what we are doing too Source: TNS social media survey 2008

20. YOUR customers are leading the revolution Source: TNS social media survey 2008

22. Your clients are now GLOBAL…you should be joining them If you don’t know where they are or what they are saying, you are powerless to stop brand value being destroyed

24. A search engine mistakenly places a 2002 bankruptcy story in a broker’s morning stock report UAL share price collapses from $12.50 to $3 on the news

25. Source: BBC News News travels at lightning speed through social media applications Bill Gates releases mosquitoes into the audience at the Technology Entertainment Design awards show last week – within seconds the story is on Twitter and spreads fast to conventional media

27. Sites most of you already know and use each day This is only a tiny fraction of what is going on each day

28. As a marketing guru…This is YOUR new task

29. These are the social media communities you NEED to lasso if you are to thrive

30. Every social media site is a potential ‘corral’ of interest in your company and your corporate reputation Your new job is ‘to feed the horses’ in each corral of social media-driven community interest

31. If you don’t…something small can swell up and turn into something really nasty

32. The new internet ‘gold rush’? Become a top class ‘cowboy’ – and the social media mine will OPEN UP to your company

33. But remember – when - the giants ‘see’ the money we’d better sit up and take notice too

34. Something big may be starting to happen… Known for books, DVD’s etc - it is targeting a generation for whom online buying is automatic

35. Time for a commercial break… Who we are & what we can do for you?

36. Who we are Enterprise Media Group Local Media Group Consumer Media Group

38. Our value proposition Content Most complete content set for communications analysis Technology Decades of information processing experience and over $20M in investment Expertise Media Consultants provide decision-ready reporting and context to analysis Global Partner Global content, expertise and offices allows us to partner globally

41. Robust search strings on a global online platform

47. In your design of an internet/social media strategy there are four routes to take: Propaganda , Information , One-way asymmetrical or Two-way

48. Please pick the right one – our world class experts are ready and waiting to help you measure it Mail me for any follow up on: [email_address]