As an enthusiastic problem solver and solution designer you were thrilled to be asked to {design the UI | architect the system | design the kanban board | solve the bottleneck | plan the office mini-golf course | storm the castle}. You researched the problem, weighed the options, considered the alternatives, and put your best effort into the final deliverable. Your presentation to the team was flawless - not one PowerPoint slide with more than 5 words on it! But, while everyone knew that your solution was awesome, it was ultimately trashed, warped, abused, tortured, discarded, and ignored. What happened? You fell victim to one of the classic blunders - the most famous of which is "never get involved in a land war in Asia" - but only slightly less well-known is this: "Your design sucks because it isn't mine." At this point you must be wondering - "If we only had a wheelbarrow (i.e. Design Studio), that would be something." Join me for a workshop on using the Design Studio Approach to achieve effective collaborative design. Have fun storming the studio!

1. Your Design is only Mostly Dead
#PrDC

5. 1. Brief Silence of Agile review
2. Learn a little change
management theory
3. Practice the Design Studio
Approach

6. The Science – A Review
EAT
SO_P
WASH

7. The Science – A Review
“Blue”
“Orange”
“Grey”
“Pink”

8. The Science – A Review
“This finding mirrors patterns found in previous research
(Coskun, Paulus, Brown, & Sherwood, 2000) and
suggests that brainstorming sessions might be optimal if a
group session follows an individual session.”
- (from “Collaborative Fixation: Effects on others’ ideas on brainstorming”)

9. The Science : A Review
Individual > Group for Generating
Ideas
– Ironic Process Theory
– Cognitive Fixation
– Amygdala
– Group Think
– Priming
Group > Individual for
Processing/Expanding Ideas
– Debate spurs new perspectives
– Yes, and

10. The Science : A Review
Diverge Converge
Then* *
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11. "Your design sucks because it isn't mine"

12. “Your Brain at Work” by David Rock
Friend (toward response)
or
Foe (away response)

13. “Your Brain at Work” by David Rock
“When you think of someone
as a foe … you also inhibit
yourself from considering his
ideas, even if they are right.”
p. 165

14. Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness

15. Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness

16. Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness

17. UX Design Studio
Create :: Pitch :: Critique

18. Campground Reservation System

19. Your Challenge
1. Improve your existing campground reservation
system so that:
a. The search experience includes the trusted
information people need so that they don’t look
elsewhere.
b. Reduce the number of people who leave before
reserving a site while also…
c. Reducing the average time it takes for someone to
reserve a site.

20. Create :: 5 Minutes
–Just enough design to pitch your idea
–Gloss over details
–Aim for 6-8 boxes
–Quantity, not quality

21. Pitch :: 3 Minutes
–How does your concept solve the
problem?
–How does your concept achieve the
goals?
–While someone else is pitching, you
aren’t allowed to talk

22. Critique :: 2 Minutes
–Critique based on the problem &
goals
–Identify 2-3 ways it solves the
problems
• Not “What I liked”
–Identify 1-2 opportunities to improve
• Not “What I didn’t like”

23. Repeat {Create :: Pitch :: Critique}
–Iterate on your ideas and the ideas of
those at your table
–Stealing is strongly encouraged.

24. {X} Design Studio
Create :: Pitch :: Critique

25. In Closing:
1. Diverge before you Converge
2. Working at change? Try SCARF.
3. Design slightly alive? Try the Design Studio.
@SRogalsky
WinnipegAgilist@blogspot.com
Steve Rogalsky
Thanks!
Questions
?http://www.slideshare.net/SteveRogalsky/your-design-is-only-mostly-dead

26. Credits
• Todd Zaki Warel describing the process on Vimeo
– http://vimeo.com/37861987
• Will Evans – the Design of Design Studio
– http://tlclabs.co/2013/10/designofdesignstudio/
• UX Design Studio - Instructions
– http://winnipegagilist.blogspot.ca/2011/03/team-ownership-through-ux-
design-studio.html
• Jabe Bloom – Speed Design Studio
– http://www.slideshare.net/cyetain/speed-design-studio-version46
• David Rock – Your Brain at Work
– http://www.your-brain-at-work.com/
• Kahenman – Thinking Fast and Slow
– http://www.amazon.ca/Thinking-Fast-Slow-Daniel-
Kahneman/dp/0385676530/ref=sr_1_1?ie=UTF8&qid=1396738083&sr=8-
1&keywords=thinking+fast+and+slow