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Corporate Social Responsibility

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Steve Raybould
Steve Raybould

An introduction to Corporate Social Responsibility in practice

NegóciosEconomia e finanças
1 de 29
Corporate Social Responsibility An introduction to:
Objectives for this session: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Social Responsibility? What is :
Also known as: Corporate Citizenship Corporate Responsibility Responsible Business
Definition: “ Specifically, we see CSR as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” Source: www.csr.gov.uk
Why CSR? ,[object Object],[object Object],[object Object],[object Object]
Business advantages of CSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business advantages of CSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
adds value Corporate Social Responsibility:
Why not CSR? ,[object Object],[object Object],[object Object],[object Object]
Economist, Milton Friedman says: “ The social responsibility of business is to increase its profits.” “ What does it mean to say that "business" has responsibilities? Only people can have responsibilities.” “… in a free society there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."
Some of the most common ways in which CSR is demonstrated: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The four components of CSR: ,[object Object],[object Object],[object Object],[object Object]
Communicating Corporate Social Responsibility
General values statement ,[object Object],[object Object],[object Object]
Example: Organisational Focus JP Morgan Chase
Example: Environmental Focus Coca Cola
Example: Customer Focus Home Depot
Example: Employee Focus Johnson and Johnson
Example: Stakeholder Focus Credit Suisse United Technologies
Example: Social Focus Bristol-Myers Squibb
Reporting CSR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting Formats: The ‘Triple Bottom Line’ ,[object Object],[object Object],[object Object],[object Object]
Reporting Formats: The ‘Triple Bottom Line’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other sources for CSR reporting: ‘ Sustainability Guidelines’ developed by the Global Reporting Initiative (www.globalreporting.org) SA800 certification developed by the international human rights organisation Social Accountability International. (www.sa-intl.org)
Other sources for CSR reporting: The Green Globe programme for ‘benchmarking, certification and performance improvement’, based on Agenda 21 proposals from the 1992 Rio Earth Summit (www.greenglobe.org) ISO 14000 international environmental management standards (www.14000.org)
Other sources for CSR reporting: The United Nations Global Compact (UNGC) framework and mechanism designed to encourage businesses to adopt CSR policies (www.unglobalcompact.org) The FTSE 4 Good Index – measures the performance of companies who meet globally recognised CSR standards. (www.ftse.com/Indices/FTSE4Good_Index_Series)
Alternative sources of information: www.corpwatch.org www.naomiklein.org
In conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Corporate Social Responsibility

  • 1. Corporate Social Responsibility An introduction to:
  • 2.
  • 4. Also known as: Corporate Citizenship Corporate Responsibility Responsible Business
  • 5. Definition: “ Specifically, we see CSR as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” Source: www.csr.gov.uk
  • 6.
  • 7.
  • 8.
  • 9. adds value Corporate Social Responsibility:
  • 10.
  • 11. Economist, Milton Friedman says: “ The social responsibility of business is to increase its profits.” “ What does it mean to say that "business" has responsibilities? Only people can have responsibilities.” “… in a free society there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."
  • 12.
  • 13.
  • 15.
  • 16. Example: Organisational Focus JP Morgan Chase
  • 17. Example: Environmental Focus Coca Cola
  • 19. Example: Employee Focus Johnson and Johnson
  • 20. Example: Stakeholder Focus Credit Suisse United Technologies
  • 21. Example: Social Focus Bristol-Myers Squibb
  • 22.
  • 23.
  • 24.
  • 25. Other sources for CSR reporting: ‘ Sustainability Guidelines’ developed by the Global Reporting Initiative (www.globalreporting.org) SA800 certification developed by the international human rights organisation Social Accountability International. (www.sa-intl.org)
  • 26. Other sources for CSR reporting: The Green Globe programme for ‘benchmarking, certification and performance improvement’, based on Agenda 21 proposals from the 1992 Rio Earth Summit (www.greenglobe.org) ISO 14000 international environmental management standards (www.14000.org)
  • 27. Other sources for CSR reporting: The United Nations Global Compact (UNGC) framework and mechanism designed to encourage businesses to adopt CSR policies (www.unglobalcompact.org) The FTSE 4 Good Index – measures the performance of companies who meet globally recognised CSR standards. (www.ftse.com/Indices/FTSE4Good_Index_Series)
  • 28. Alternative sources of information: www.corpwatch.org www.naomiklein.org
  • 29.