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Steve Bacher Director, e-Marketing Matt Cipriano Director, Student Life www.slideshare.net/SteveBache r
Overview 1. What are Facebook & Twitter?    2.  How is the college using them?     3.  What’s the difference between facebook profiles, pages, groups & events?  Do you (or your program area) need to have one?     4.  Do you (or your program area) need a Twitter account?
Facebook is a platform for communicating among people who mutually agree to give eachother access.  These are called “friends.” Individuals can open a free facebook account, called a “profile”.  The only requirement is a unique email address. Facebook can also be used for promoting any organization or product.
Facebook Profile (Individual)
Overview 1. What are facebook & Twitter?    2.  How is the college using them?     3.  What’s the difference between facebook profiles, pages, groups & events?  Do you (or your program area) need to have one?     4.  Do you (or your program area) need a Twitter account?
Overview 1. What are facebook & Twitter?    2.  How is the college using them?     3.  What’s the difference between facebook profiles, pages, groups & events?  Do you (or your program area) need to have one?     4.  Do you (or your program area) need a Twitter account?
Individual Facebook Home Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
www.bucks.edu/facebook
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
Do you have interesting new content regularly? (At least every week or two.) Do you have a niche audience? How will you promote your facebook page?
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
College Facebook Fan Page
Do you have interesting new content regularly? (At least every three weeks.) Do you have a niche audience? How will you promote your Twitter account?
Did we cover it? 1. What are Facebook & Twitter?    2.  How is the college using them?     3.  What’s the difference between facebook profiles, pages, groups & events?  Do you (or your program area) need to have one?     4.  Do you (or your program area) need a Twitter account?

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