1. Steve Bacher Director, e-Marketing Matt Cipriano Director, Student Life www.slideshare.net/SteveBache r
2. Overview 1. What are Facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?
3. Facebook is a platform for communicating among people who mutually agree to give eachother access. These are called “friends.” Individuals can open a free facebook account, called a “profile”. The only requirement is a unique email address. Facebook can also be used for promoting any organization or product.
5. Overview 1. What are facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?
6. Overview 1. What are facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?
20. Do you have interesting new content regularly? (At least every week or two.) Do you have a niche audience? How will you promote your facebook page?
29. Do you have interesting new content regularly? (At least every three weeks.) Do you have a niche audience? How will you promote your Twitter account?
30. Did we cover it? 1. What are Facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?