The changing world of education and how content management can help a university or college leverage the change

1. Using Content Management to Create a Web Experience Focus on Education This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.

2. Education is changing! Chinese proverb says: Do not confine your children to your own learning, for they were born in another time.

3. Education is changing! Interaction is increasingly electronic

4. The evolution of learning methodologies Old Learning Model: Teacher driven experience with a heavy reliance on HE & FE controlled resources Libraries as the primary source of knowledge Current Learning Model: Student driven ‘On Demand’ experience with a much lower reliance on HE & FE controlled resources Students use technology to collaborate, publish and interact with peers, experts and other (multiple) audiences Demand for Web based applications that are accessible from outside the school Local or Wide Area Networks Email, Chat and IM replacing traditional forms of communications Technology has got more sophisticated (PDA’s, Mobile Phones, Laptops, Wireless all merging into single devices) = 24/7 access to information …Asynchronous online learning has become the norm.

5. What is Asynchronous Online Learning? Asynchronous learning: a) is a student-centred teaching method that uses online learning resources to facilitate information sharing outside the constraints of time and place among a network of people. b)is based on constructivist theory, a student-centred approach that emphasizes the importance of peer-to-peer interactions. c) combines self-study with asynchronous interactions to promote learning, and it can be used to facilitate learning in traditional on-campus education, distance education, and continuing education. Asynchronous Learning Network … is the combined network of learners and the electronic network in which they communicate. (Source: Wikipedia)

6. Asynchronous Tools used by Students & Teachers today? Internet Intranet Extranet Wiki Blogs Forums Email Skype Twitter Meebo Facebook Flickr YouTube Edshare Blackboard WebCT Moodle Google Video Podcasts Slideshare Second Life Elluminate Iseeinc Latefl Talent Teachertube

7. Teaching Today & Going Forward in Education The process of ‘teaching’ and ‘learning’ has changed Instant gratification required by students Differentiated instruction expected through asynchronous tools Home / Classroom virtual libraries that are media and info rich are the minimum expectation of the modern student What does this mean for Higher & Further Education Establishments? Students collaborating in new ways outside of the control of the classroom Teachers control much less of what is digested for the time being Instant feedback and correction of work conducted is an expected norm Ongoing online assessment required Exploration, Interactive and Inquiry based learning are the norm Learning takes place in real world contexts The classroom is a much smaller part of asynchronous learning alternatives HE & FE must respond to the ways in which students wish to learn

8. Cost & Usage of IT in Education – What has Changed? Based on a USA study of costs in 1997-98 compared to 2002-03: The average cost of hardware per student dropped by 30% The cost of Instructional software increased by 50% The cost of internet services trebled! The cost of professional development stayed roughly the same What happened to increase the costs? HE and FE establishments with internet increased from 65% to 99% Faculties with Internet increased from 40% to 91% HE and FE establishments with web sites increased from 47% to 79% Faculties with web sites increased from 0% to 15% Internet use by teachers increased from 65% to 96% No of students with internet connected computers gone from 20:1 to 6:1 What would be the statistic in 2009 of each of these components?

9. CMS in Today's Asynchronous Education Process? Internet – external content – attract the students, showcases the institution Intranet – internal content – retains & provides resources for students & staff Extranet – internal & external content – students & staff, affiliates, partners Web 2.0 (Blogs, Wikis, Forums etc) – internal & external content Exported Content for external 3rd party consumption (e.g. YouTube, Flickr)

10. The Higher & Further Education Internet Experience Internet Experience: ‘One window’ for rich external facing content Goal is to attract new students It showcases the HE or FE institution Types of Content Typically Displayed: Brochure content Blogs / Forums / Wikis Student centric information Multi-lingual 3rd party embedded content Rich media and multi application browsing Content Management Tools Often Used: Web Content Management / Portals / Web 2.0 tools / Web services / RSS

11. The Higher & Further Education Intranet Experience Intranet Experience: ‘One window’ for internal facing content Goal is to retain students and staff Provides a focus for HE and FE managed info Types of Content Typically Displayed: Staff and Student centric content Blogs / Forums / Wikis / News Multi-lingual & focused ‘Vertical’ content Embedded content from 3rd party sources Rich media and multi application browsing Learning management applications content Document and Asset centric content Content Management Tools Often Used: Web Content Management / Document Management / Collaboration tools / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems

12. The Higher & Further Education Extranet Experience Extranet Experience: Internal & external facing content Goal is information resource to differentiated users including affiliates and partner organisations Provides a focus for HE and FE managed info Types of Content Typically Displayed: Content personalised to viewer Blogs / Forums / Wikis / News Multi-lingual & ‘Vertical’ content Embedded content from 3rd party sources Rich media and multi application browsing Content Management Tools Often Used: Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems

13. The Higher & Further Education Web 2.0 Experience Web 2.0 Experience: Internal & external asynchronous content Goal is use social computing to indirectly reach audiences via un-moderated experiences Types of Content Typically Displayed: Blogs / Forums / Wikis / News Multi-lingual & ‘Vertical’ content Content personalised to viewer Embedded content from 3rd party sources Exported content from own managed sources Rich media and multi application browsing Content Management Tools Often Used: Web Content Management / Personalisation / Web 2.0 tools / Web services / RSS / XML / Learning Mgt Systems

14. Higher & Further Education VLE Content Experience VLE Experience: Asynchronous content from any learning management system as service within service. Ability to connect to your chosen VLE provider Types of Content Typically Displayed: Blackboard Moodle Content Management Tools Often Used: Web Content Management / Personalisation / Web services / / Learning Mgt Systems

15. Higher & Further Education Exported Content Experience Exported Content Experience: Asynchronous content for anyone who wants it Uses exported content to indirectly reach audiences via un-moderated experiences Types of Content Typically Displayed: Blogs / Forums / Wikis / News / YouTube / Slideshare / TeacherTube / Facebook Scatter gunned generic content to reach multi audience anytime, anywhere, any format Targeted content for niche audiences Exported content from own managed sources Rich media – sound / movie / flash Multi application ready – RSS / XML / PDA Content Management Tools Often Used: Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems

16. Content Management in Education Content Management tools used for asynchronous learning processes either give a competitive advantage OR remove a competitive disadvantage. Those HE and FE establishments that are not using content management tools to provide an up to date asynchronous learning experience will be ‘judged’ by the online student community. Those HE and FE establishments that embrace content management tools to enable an asynchronous learning process will also be ‘judged’ by the online student community. Universities and Colleges will be only be able to control the view held, by pre-empting the needs and providing the required learning environments.

17. Content Management Challenges Facing Education Some of the obstacles facing education to achieve an advantage: Fragmented internal control over IT and Marketing resources Incoherent strategy for dealing with the transition of learning methods Ivory towers of opinion on how learning experience should be managed Little or no understanding of the transition that has taken place and how to use it to advantage Limited resources available to manage and execute strategy Resistance to change established offline processes to online experiences

18. The Future? Some of the possible developments over the next few years: Consolidation of various learning tools Emergence of Learning Portals or Hubs More use of personalisation to target educational content New ‘fads’ and learning tools emerge that need to be integrated Online becomes more dominant as primary education resource Mashup & Search technology advances to provide instant ‘all content on xyz’ …