1. Custom Closet
by Fabrizio Valerio Covone
Stephen Carberry
Christopher Conlan
Cara Murphy
Shane Ellis

2. Main Idea
 Custom Closet is a virtual meeting place between
Fashion Designers and their customers.
 This website serves as a platform for all fashion
designers to advertise and sell their designs.
 The customer uploads what exactly they are looking
for, and if they wish to be fitted for the item.

3. Brand Design

4. Mind Maps

5. Market Analysis
Secondary Research
 Competitor Analysis
 Competitor: Gorgeous Courture
 Submit your
own
sketches.
 Browse
through
shop but
not through
Fashion
Designers.
 Offers style
advices.

6. Market Analysis
Primary Analysis
 Survey:  Interview:
 100 and more responses.  CEO of Secret Chic.
 Quantitative Research.  Qualitative Research.
 Focus Group:
 8 people.
 Qualitative Research.

7. Market Analysis
S.W.O.T.
Strengths Weaknesses
No Fitting Room
Convenience
Define Refund
Easy to Use Process
Unique Items World Wide
Cheap Coverage
Delivery
Recommendation Copyright Issues
Engine
Conflict of
Own Brand Interests between
Products Fashion Designer
Accessories and Customers
Opportunities Threats

8. User Types
 Guest User: The guest user is a casual internet user who browses forums and
online shopping sites but rarely buys. They would browse through the site but
would have no intention of buying or registering their details.
 Registered Customer: The registered customer is a fashion conscious internet
user who buys online from time to time. The registered customer chooses
from design templates submitted by a designer or have the option to upload
their own designs, sketches or ideas.
 Fashion Designer: The registered fashion designer uses the site in order to
promote their business and their designs. They are eager to interact with
prospective customers on a one-to-one basis. The designer uploads their
designs from which customers can browse and ‘try on’ their avatar.
 Web Admin: The administrator mediates between any disputes between a
customer and a designer. They have the final say in regards refund
procedures. They also moderate the forums and users who may use foul
language or be abusive.

9. Personas
Guest User Persona Registered Customer Persona
 Name: Julie  Name: Laura
 Age: 28  Age: 24
 Nationality: Irish
 Nationality: Irish
 Occupation: Cashier: Bank of Ireland
 Occupation: Student/Intern

10. Personas
Web-Admin Persona Registered Customer Persona
 Name: Michael  Name: Emma
 Age: 36  Age: 30
 Nationality: Irish  Nationality: Irish
 Occupation: Tech Support  Occupation: Fashion Designer

11. PMI

12. Problem Solving
 Fitting Room:
 User-like avatar creation and virtual fitting room.
 Refunds:
 Refunds will be provided only in case of wrong size
and/or damaged product delivered.
 Fashion Designer Engagements:
 Customers contact directly a fashion designer for a
tailored attire request.

13. Functional Analysis
Ref Name Description
FM-0001 Customer Registration This is the registration process of any user who
wants to buy FD’s shown products and/or
engage a FD for a customized product.
FM-0002 FD Registration This is the registration process that a Fashion
Designer has to fulfil in order to set up his/her
Personal Profile. During this process FDs have to
apply to the monthly subscription.
FM-0003 RC Profile This functional module is the RCs’ personal
profile where FDs can manage their purchased
products and rate FDs.
FM-0004 FD Profile This functional module is the FDs’ personal
showroom where FDs can exhibit their work and
be contacted by RC.
FM-0005 Admin Profile This functional module is the Admin’s personal
console where he/she can approve refunds and
ban RCs and FDs.
FM-0006 User Log In This is the module where RCs and FDs log n in
order to access their relative features.
FM-0007 Products Gallery In this module all FD’s products are shown and
can be purchased by RCs.
FM-0008 FD Engagement This functionality module provides RCs to
contact and engage FDs to order tailored attire.
FM-0009 Custom Product Request RCs can customize their purchase by choosing
different products by many FDs and see how
they will look like on a stylized Avatar.
FM-0010 Shopping Cart RCs can add to the shopping cart the products
that they want to purchase.
FM-0011 Purchase Process During this process RCs will pay the products
they want to purchase. After they have received
their purchased products, RCs and FDs have to
rate each other.
FM-0012 Refund Process During this process RCs can ask for a refund, but
only a Admin will decide to proceed further or to
reject it. See Constraint 001 for more details.

14. Fashion Designer
Engagement

15. Refund Process

16. Avatar Fit Room