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Social Media & Social
        Networking for
            Librarians
Sandbox lessons before "the
                real thing"
Stephanie (Sara Leah) Gross

Librarian, Electronic Reserves
            Yeshiva University
Social media
 Media that promotes the sharing
 of thoughts, material (including
 print and electronic sources)

 First well-received s.m. were web
 pages, wikis and blogs of the
 Web1.0 technology.
Research on Internet
use: Research Center--American Life
 Pew

 Nielsen Company time spent
 online

 Nielsen Company S/N rankings
Most popular: Chat/Text
 IM (SMS, MMS)--Text

 Google Talk, Yahoo!IM

 Conference: DimDim.com

 Variety of devices: PC,
 Handheld (e.g. Blackberry,
 cellphones, ultraportable
 notebooks)
Some examples:
 http://www.ajlnyma.org

 http://www.newyorklibraryclub.o
 rg

 At best: Have moved at least to
 Web2.0 (interactive) presence.

 Minimally: Anarchronistic, but
 still useful.
Tutorial? Help?
 Association of Jewish Libraries--

 Hidden wealth of resources:
 FAQs, bibliographies, links,
 expert advice

 http://www.jewishlibraries.org
Bookmarlets
 Portable, Mozilla Firefox XMarks
 (formerly Clipmarks)

 Some bookmarking systems (e.g.
 Google) integrate personal
 bookmarking with Delicious

 Delicious---Favorite for
 librarians (also Magnolia). Made
 "tag cloud" popular. Based on
Delicious.com
Organization: URLs, tags, share
or not, bundles

Search within network:

Hashtags: recent convention to
facilitate finding pertinent
material, esp. conventions,
symposiums, etc. (e.g.
#NEAJL09, #AJLChicago2009)
Other popular Sharing sites
 Facebook--USA #1 (c Jennifer
 Freer, business reference
 librarian (Fan page)

 YouTube--clips, channels,
 instruction, DIY

 Flickr--pictures, now vids

 Twitter--microblogging, mark
Twitter conventions:
 Follow someone with whom you
 wish to have a conversation.

 SLG--Personally follow or
 subscribe to RSS feeds in order
 to keep abreast of IT/KM. Many
 feel only converse if have
 something to say, or questions to
 ask.
Twitter : microblogging
 Short postings of 140 characters,
 often including link or
 "ReTweet" of information.

 Links shorts via TinyUrl, Bit.ly
 (metrics), tr.im

 Expert advice: mashable.com,
 WikiHow, Wikipedia, YouTube
When to use Twitter:
 Email: For correspondence
 (individual or community
 [blast]). Contacts good starting
 point for networking.

 Twitter: for bulletins, oftentimes
 subject-specific, e.g. Calendar,
 blog, updates

 Problem: Difficulty getting
Facebook
 Great for:
 Keeping in touch with valuable
 contacts

 Events (announcing, inviting)
 sharing

 Clubs (now Fan Pages)

 Fundraising
Facebook apps
 Visual bookshelf

 weRead

 ReelSocial

 YouTube

 Flickr (Picnik)
Other valuable e-groups
 Google Groups: Librarians
 without Boundaries

 Yahoo! groups--free of charge,
 have moderator (e.g. AJL-
 NYMA, Sara Marcus)

 NEW (Do not need to be a memb
 er: ALAConnect
NY Librarians Meetup
 Must request to join

 Very findable on the Web

 Once registered, get to other
 groups, e.g. NY Hebrew
 Language

 Profile filters for each group.
 Oftentimes personal v.
LinkedIn
 Most professional social media
 venue for promoting yourself,
 esp. SILS students with second
 careers.

 NYLM hosting LearnIn with
 InfoCurrent recruiter rep who
 "stalks" potential librarians
 through LI.
Bibliography
 Morvile, Peter.
 Ambient Findability: What We
 Find Changes Who We Become.
 O'Reilly Media, 2005.

 Anderson, Chris. The Long Tale.
 Hyperion, 2006.

 Ellyssa Kroski Web 2.0 for
 Librarians and Information
Bibliography (cont'd)
 SmartComputing-- (monthly
 popular mag for intermediate
 IT/KM) Subscription provides
 Technical Support account,
 email alerts, reviews, DIY, and
 online Q&A usergroup.

 Liz Lynch Social Networking
 website, booklets, books,
 seminars

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Social Media and Social Networking for Librarians

  • 1. Social Media & Social Networking for Librarians Sandbox lessons before "the real thing"
  • 2. Stephanie (Sara Leah) Gross Librarian, Electronic Reserves Yeshiva University
  • 3. Social media Media that promotes the sharing of thoughts, material (including print and electronic sources) First well-received s.m. were web pages, wikis and blogs of the Web1.0 technology.
  • 4. Research on Internet use: Research Center--American Life Pew Nielsen Company time spent online Nielsen Company S/N rankings
  • 5. Most popular: Chat/Text IM (SMS, MMS)--Text Google Talk, Yahoo!IM Conference: DimDim.com Variety of devices: PC, Handheld (e.g. Blackberry, cellphones, ultraportable notebooks)
  • 6. Some examples: http://www.ajlnyma.org http://www.newyorklibraryclub.o rg At best: Have moved at least to Web2.0 (interactive) presence. Minimally: Anarchronistic, but still useful.
  • 7. Tutorial? Help? Association of Jewish Libraries-- Hidden wealth of resources: FAQs, bibliographies, links, expert advice http://www.jewishlibraries.org
  • 8. Bookmarlets Portable, Mozilla Firefox XMarks (formerly Clipmarks) Some bookmarking systems (e.g. Google) integrate personal bookmarking with Delicious Delicious---Favorite for librarians (also Magnolia). Made "tag cloud" popular. Based on
  • 9. Delicious.com Organization: URLs, tags, share or not, bundles Search within network: Hashtags: recent convention to facilitate finding pertinent material, esp. conventions, symposiums, etc. (e.g. #NEAJL09, #AJLChicago2009)
  • 10. Other popular Sharing sites Facebook--USA #1 (c Jennifer Freer, business reference librarian (Fan page) YouTube--clips, channels, instruction, DIY Flickr--pictures, now vids Twitter--microblogging, mark
  • 11. Twitter conventions: Follow someone with whom you wish to have a conversation. SLG--Personally follow or subscribe to RSS feeds in order to keep abreast of IT/KM. Many feel only converse if have something to say, or questions to ask.
  • 12. Twitter : microblogging Short postings of 140 characters, often including link or "ReTweet" of information. Links shorts via TinyUrl, Bit.ly (metrics), tr.im Expert advice: mashable.com, WikiHow, Wikipedia, YouTube
  • 13. When to use Twitter: Email: For correspondence (individual or community [blast]). Contacts good starting point for networking. Twitter: for bulletins, oftentimes subject-specific, e.g. Calendar, blog, updates Problem: Difficulty getting
  • 14. Facebook Great for: Keeping in touch with valuable contacts Events (announcing, inviting) sharing Clubs (now Fan Pages) Fundraising
  • 15. Facebook apps Visual bookshelf weRead ReelSocial YouTube Flickr (Picnik)
  • 16. Other valuable e-groups Google Groups: Librarians without Boundaries Yahoo! groups--free of charge, have moderator (e.g. AJL- NYMA, Sara Marcus) NEW (Do not need to be a memb er: ALAConnect
  • 17. NY Librarians Meetup Must request to join Very findable on the Web Once registered, get to other groups, e.g. NY Hebrew Language Profile filters for each group. Oftentimes personal v.
  • 18. LinkedIn Most professional social media venue for promoting yourself, esp. SILS students with second careers. NYLM hosting LearnIn with InfoCurrent recruiter rep who "stalks" potential librarians through LI.
  • 19. Bibliography Morvile, Peter. Ambient Findability: What We Find Changes Who We Become. O'Reilly Media, 2005. Anderson, Chris. The Long Tale. Hyperion, 2006. Ellyssa Kroski Web 2.0 for Librarians and Information
  • 20. Bibliography (cont'd) SmartComputing-- (monthly popular mag for intermediate IT/KM) Subscription provides Technical Support account, email alerts, reviews, DIY, and online Q&A usergroup. Liz Lynch Social Networking website, booklets, books, seminars