Online Social Networking - an introduction to the various no-cost options for museums and non-profits to use for online social interactions.

1. Social Networking Expanding your network by using the “internetwork”

2. Social Networking What is social networking? Meeting with people you may or may not know - who are like-minded individuals - with a desire to reach a common goal. What is online social networking? In short? See above. Main difference: where you are meeting these individuals you network with

3. Social Networking Online Social Networking A continually emerging idea Not all of us are social butterflies by nature Online networking can even the odds in many ways All you need is an internet connection and a desire to be a part of a community Stories from inside: Why online networking? WTOP Article & Personal reader response

4. Social Networking

5. Social Networking A History The first online social networking sites For the technologically forward: “The WELL” (Whole Earth ‘Lectronic Link) started in 1985 with internet forums For Me: 1992, University of Southern Colorado with Auggie BBS (Bulletin Board System) For Many: 2002-2004 Myspace, Friendster and Bebo For everyone else: NOW

6. Social Networking A History How far have we come? Pretty far, all things considered From a black screen with green type to a completely interactive, graphics-intensive other world in which to “live,” communicate, experience and connect with other people Significant recent news stories with online social networks Twitter: Twittering Brain Surgery MySpace: Court backing information in MySpace lawsuit Facebook:Facebook faces fervor over content rights

7. Social Networking A History Where are we going? Investors Business Daily article Large and small companies alike validating online social networking faster than people can document it Philanthropy Increase in tapping into the power of social networking to reach a broad and passionate audience to find a channel for giving and volunteering Medicine Social networks are being adopted by medical professionals to manage institutional knowledge and provide information from physician to physician. Networks created for people suffering from life-altering illness e-Learning Identity, Privacy – serious implications Education online

8. Social Networking A History Pros Allows us to connect on different levels with different people, according to shared interests Two-way dialogs for businesses and organizations – instant notification of urgent information Used by job seekers to link to companies or people they want to work with Used by non-profits or organizations looking to gather support

9. Social Networking A History Cons Not all networking applications used are beneficial professionally Employees are more likely to have inappropriate conversations – many of them in a public forum The message can get lost in the delivery Large group messages might not improve a situation Important to consider the nature of the message and the audience before deciding the medium to send it Identity and privacy issues

10. Social Networking What are we going to be talking about today: Myspace Facebook Twitter Linked In Craigslist Internet Messenger and Skype Second Life

11. Social Networking Getting started with Online Social Networking Best places to establish an online presence Facebookis the online networking site of choice for both professionals and average users just looking to connect with other users Twitter gaining ground as an alternate and also as a simultaneous place to share your life Recent celebrity twitters Shaq – Tweeting from the court Ashton Kutcher – Tweeting home construction

12. Social Networking

13. Social Networking

14. Social Networking Reviewing the sites: MySpace Started in 2003, by 2004 was a true online networking site More views than Google at its peak Began the idea that online social networking should be FREE of charge in order to be successful. All other successful online social networking have followed suit. Generally considered less “professional” and more “for personal use” MySpace Records has discovered new music talent Helped catapult YouTube to worldwide fame in 2005

15. Social Networking Entry to MySpace page

16. Social Networking Personal “Dashboard”

17. Social Networking Personal Profile

18. Social Networking Reviewing the sites: Facebook One of two of the most successful start-ups in recent memory according to Fast Company Article on creator Chris Hughes from April 2009 issue of Fast Company Surpassed MySpace in visitors since April 2008 150 MILLION users worldwide 70% of the users are from outside the US More than 52,000 applications to personalize your profile and “show your spirit” Helped take “porn” from #1 searchable item to #2

19. Social Networking Entry to Facebook page

20. Social Networking Personal “Dashboard”

21. Social Networking Personal Profile

22. Social Networking Reviewing the sites: Twitter Began when creator Jack Dorsey wanted a way to know what his friends were doing. Launched in August 2006 and officially founded in May 2007 Twitter asks ONE question: what are you doing? You must respond in 140 characters or less – either on twitter, by mobile or IM – these little messages are called “Tweets” Plan to keep things simple and intuitive in future growth

23. Social Networking Entry to Twitter page

24. Social Networking Personal “Dashboard”

25. Social Networking Personal Profile

26. Social Networking Reviewing the sites: Linked In Business oriented networking site launched in 2003 More than 35 million registered users worldwide Contact network is built up consisting of connections – and then expanded by including “second degree” connections Can be used to find jobs or even people to help you get an “in” with a certain company Groups allow you to connect with relevant groups, alumni or professional organizations in your community or across the world Focuses on professional networking Has been jokingly referred to as “Facebook in a Suit”

27. Social Networking Entry to Linked In

28. Social Networking Personal “Dashboard”

29. Social Networking Personal Profile – Edit View

30. Social Networking Personal Profile – Public View

31. Social Networking Personal Network at a Glance

32. Social Networking Reviewing the sites: Craigslist Began in 1995 as a series of emails between friends about upcoming events in the San Francisco area Incorporated in 1999 and slowly began expanding – now in 570 cities and 50 countries Funded by paid advertising, employs 28 people 20 billion page views per month, 28th place in the WORLD – 9th place in the USA “Policed” by users – that’s you and me Offering everything from rentals to relationships Open discussion forums: Apples to Writers

33. Social Networking Craigslist – From advertising to meeting

34. Social Networking Additional Communication tools: Skype and Instant Messenger Talk to your network for free Free calls, computer-to-computer Free video conferencing (Skype only) Real-time Chat File sharing Games Communities: dating, make a difference, news

35. Social Networking IM – Internet Messenger

36. Social Networking Skype

37. Social Networking Reviewing the sites: Second Life Virtual world developed in 2003 and accessible online free (software download needed) Residents can meet, socialize, create property or services to sell (for SL currency which can be traded for real currency) Users retain copyright for any content they create Over 15 million accounts registered Residents may own or rent land or property Countries have built and established embassies in SL (Maldives, Sweden, Serbia, Estonia) The Smithsonian has opened The Smithsonian Latino Virtual Museum (underwritten by The Walt Disney Company)

38. Social Networking Reviewing the sites: Second Life Available office space in-world and auditoriums to hold conferences

39. Social Networking Reviewing the sites: Second Life Online learning at Saint Leo University

40. Social Networking Reviewing the sites: Second Life Career advancement in-world

41. Social Networking Reviewing the sites: Second Life Live concerts, exploring, skiing surfing or hiking in themed regions

42. Social Networking Reviewing the sites: Second Life Museums and real-world reproductions of art and culture from around the globe

43. Social Networking Reviewing the sites: Second Life Logging in Creating an Avatar / use existing Avatar Explore a region Make a purchase Build an item to sell Search for volunteer opportunities Attend an event or visit to historic re-creation Share personal volunteer & educational experiences National Day of Service – 1/19/09

44. Social Networking Practical Application: Now where do I take this? What exactly does it mean for me? Personal Professional Creating a Facebook page The Basics Setting up an account, adding friends and groups Privacy settings Remembering to keep what you want private, private Don’t go “crazy” with the Applications, at least not at first GET ON BOARD!