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PEOP L E
        R
      POL I T I C S
        C
  PRO J E C T S
        S
P LAC E S

     Stephan Engl
    twitter: @stengl
PEOP L E
        R
      POL I T I C S
        C
  PRO J E C T S
        S
P LAC E S
Questions      Data              Knowledge         Ideas         Solutions


    Research          Analysis         Synthesis       Prototyping
Analysis    Synthesis




Research   Prototyping
Analysis    Synthesis




Research   Prototyping
Look Beyond the Research Question
Experiment with Data-Gathering Methods
Analysis    Synthesis




Research   Prototyping
Brain Dump your Assumptions
Analysis    Synthesis




Research   Prototyping
Prepare your Data
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
   do eiusmod tempor incididunt ut labore et dolore magna aliqua.
   Ut enim ad minim veniam, quis nostrud exercitation ullamco
   laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
   dolor in reprehenderit in voluptate velit esse cillum dolore eu
   fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
   proident, sunt in culpa qui officia deserunt mollit anim id est
   laborum. Lorem ipsum dolor sit amet, consectetur adipisicing
   elit, sed do eiusmod tempor incididunt ut labore et dolore
   magna aliqua. Ut enim ad minim veniam, quis nostrud
   exercitation ullamco laboris nisi ut aliquip ex ea commodo
   consequat. proident, sunt in culpa qui officia deserunt mollit anim
    id est laborum. Ut enim ad minim veniam, quis nostrud



                                                             Statement




Observation                                Statement




               Statement
                                          Observation
Make your Data Physical
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Perform Pattern Recognition
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Statement
                                                                                            Observation   Statement

                                                 Observation        Statement




                                                                                                                        Statement   Observation


                       Statement                                                                                      Statement
        Statement                                                                                                                   Observation

                                                                                Statement




                                             Observation

                                   Observation
                                                      Observation                           Statement
Statement      Statement


                                                                                                                       Statement
                                                                                                                                    Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
Structure your Data and Reduce Complexity
Variable x                                                              Variable y

         Theme A
                                                  Theme B

Observation        Statement                                            Theme E                        Theme D
                                                                                    Statement
                                        Observation      Statement


  Statement          Statement
                                                                        Statement   Observation
                                                                                                    Statement
                                                                                                                Observation

                                                            Statement


                                                                                                  Statement      Observation




         Theme C
                           Statement         Statement




                                                                                                                        Observation
       Statement          Observation
inform                       order                                   install                               use

         Theme A                 Theme D                                  Theme B               Theme E
                                                                                                                    Statement



Observation   Statement
                                                                Observation      Statement
                              Statement                                                           Statement        Observation
                                          Observation


  Statement     Statement

                            Statement      Observation
                                                                                    Statement




                                                                                                 Theme C
                                                                                                                Statement

                                                                     Statement
                                                  Observation



                                                                                                Statement      Observation
use

            Variable x              Variable y



Theme E                               Theme C
                 Statement
                                                  Statement




Statement       Observation
                                     Statement   Observation
Snythesize Findings and Identify Opportunities
inform                       order                                   install                               use

         Theme A                 Theme D                                  Theme B               Theme E
                                                                                                                    Statement



Observation   Statement
                                                                Observation      Statement
                              Statement                                                           Statement        Observation
                                          Observation


  Statement     Statement

                            Statement      Observation
                                                                                    Statement




                                                                                                 Theme C
                                                                                                                Statement

                                                                     Statement
                                                  Observation



                                                                                                Statement      Observation
Theme                   What is it?
 Theme C
             Statement


                          Why is it …?   Finding
Statement   Observation




                          How … ?        Opportunity
inform                               order                                   install                                    use

         Theme A            What?        Theme D                                  Theme B            What?   Theme E                   What?
                            Why?                            What?                                                                Statement hy?
                                                                                                                                        W
                                                                                                     Why?
                            How?                            Why?                                                                        How?
                                                                                                     How?
                                                            How?
Observation   Statement
                                                                        Observation      Statement
                            What?     Statement
                                                  Observation                                        What?     Statement        Observation
                            Why?                                                                     Why?
                            How?                                                                     How?
  Statement     Statement

                                    Statement      Observation
                                                                                            Statement




                                                                                                              Theme C          What?
                                                                                                                             Statement y?
                                                                                                                                Wh
                                                                             Statement                                           How?
                                                          Observation



                                                                                                             Statement      Observation
Embrace Anomalies
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
Ideate Strategies and Solutions
inform                               order                                   install                                    use

         Theme A            What?        Theme D                                  Theme B            What?   Theme E                   What?
                            Why?                            What?                                                                Statement hy?
                                                                                                                                        W
                                                                                                     Why?
                            How?                            Why?                                                                        How?
                                                                                                     How?
                                                            How?
Observation   Statement
                                                                        Observation      Statement
                            What?     Statement
                                                  Observation                                        What?     Statement        Observation
                            Why?                                                                     Why?
                            How?                                                                     How?
  Statement     Statement

                                    Statement      Observation
                                                                                            Statement




                                                                                                              Theme C          What?
                                                                                                                             Statement y?
                                                                                                                                Wh
                                                                             Statement                                           How?
                                                          Observation



                                                                                                             Statement      Observation
How can we
             What?
             Why?
                                                              enable our
                                                             customers to
                                                                                                        Ideation
             How?                                            touch and try
                                                               hardware?                                Questions



       Strategy                        Provide an                                    Create a
                                      environment                                    service            Strategies



Solution 1           Solution 2    Retail:       Admin:                       Admin:         Web:
                                  Build Shops    Allocate                     Send Trial    Advertise
                                                Shop Space                    Hardware       Service


                                                                                                        Solutions
Solution 3           Solution 4   Marketing:    Parnter:                     Partner:
                                  Plan Events   Work with                     Negotiate
                                                 Vendors                     Distribution
Raw Data



Structured Data


Findings and
Opportunities


Strategies and
Solutions
Combine Solutions
Choose Solutions for Prototyping
Human                Business




                    Technology




                                            Prototype
Prototype
                     Prototype
Analysis    Synthesis

                         future



Research   Prototyping
Iterate Quick and Dirty
Analysis    Synthesis




Research   Prototyping
Analysis    Synthesis




Research   Prototyping
Analysis    Synthesis




Research   Prototyping
Analysis    Synthesis




Research   Prototyping
Analysis    Synthesis




Research   Prototyping
Experience
  Hands-On-Doing

     Stories
      Video
     Pictures

   Conversation
      Email
      Text



Buy-In-Pyramid
PEOPLE
        R
      POL I T I C S
        C
  PRO J E C T S
        S
P LAC E S
Work in Teams
Work in Solitude
Adopt an “Always On” Mindset
Challenge your Comfort Zone
Coach your Colleagues
Hire for Cultural Fit Not (Only) for Skills
Empower People
Time   Space   Team   Permission   Budget
P EOP L E
        R
      POL I T I CS
        C
  PRO J E C T S
        S
P LAC E S
Position Yourself Beyond Hierarchy
Chinese Restaurant
McDonalds Approach
                         Approach
Lobby for Support
Top-Down




Bottom-Up
P EOP L E
        R
      POL I T I C S
        C
  PROJ ECTS
        S
P LAC E S
Scale from Small to Strategy
lighthouse projects




incubation projects




pioneer projects
P EOP L E
       R
    POL I T I C S
       C
 PRO J E C T S
       S
PLACES
Use and Abuse What You Have Got
bed-room   war-room
Create Breakout Rooms
Create a Platform for Your Mission
Enhance Places so That People WANT to Work There
Recommended Books
Stephan Engl
   twitter: @stengl
www.stephanengl.com
mail@stephanengl.com

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Process People Politics Projects Places

  • 1. PEOP L E R POL I T I C S C PRO J E C T S S P LAC E S Stephan Engl twitter: @stengl
  • 2. PEOP L E R POL I T I C S C PRO J E C T S S P LAC E S
  • 3. Questions Data Knowledge Ideas Solutions Research Analysis Synthesis Prototyping
  • 4. Analysis Synthesis Research Prototyping
  • 5. Analysis Synthesis Research Prototyping
  • 6. Look Beyond the Research Question
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Analysis Synthesis Research Prototyping
  • 15.
  • 16. Brain Dump your Assumptions
  • 17.
  • 18. Analysis Synthesis Research Prototyping
  • 20.
  • 21.
  • 22. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud Statement Observation Statement Statement Observation
  • 23. Make your Data Physical
  • 24. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 25.
  • 26.
  • 27.
  • 29. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 30. Statement Observation Statement Observation Statement Statement Observation Statement Statement Statement Observation Statement Observation Observation Observation Statement Statement Statement Statement Observation
  • 31. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 32.
  • 33.
  • 34. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation
  • 35. Structure your Data and Reduce Complexity
  • 36. Variable x Variable y Theme A Theme B Observation Statement Theme E Theme D Statement Observation Statement Statement Statement Statement Observation Statement Observation Statement Statement Observation Theme C Statement Statement Observation Statement Observation
  • 37.
  • 38.
  • 39. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
  • 40.
  • 41. use Variable x Variable y Theme E Theme C Statement Statement Statement Observation Statement Observation
  • 42.
  • 43. Snythesize Findings and Identify Opportunities
  • 44. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
  • 45. Theme What is it? Theme C Statement Why is it …? Finding Statement Observation How … ? Opportunity
  • 46.
  • 47. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
  • 48.
  • 50. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 51.
  • 53. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
  • 54.
  • 55. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service Strategies Solution 1 Solution 2 Retail: Admin: Admin: Web: Build Shops Allocate Send Trial Advertise Shop Space Hardware Service Solutions Solution 3 Solution 4 Marketing: Parnter: Partner: Plan Events Work with Negotiate Vendors Distribution
  • 56. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Choose Solutions for Prototyping
  • 64. Human Business Technology Prototype Prototype Prototype
  • 65.
  • 66. Analysis Synthesis future Research Prototyping
  • 68.
  • 69.
  • 70.
  • 71.
  • 72. Analysis Synthesis Research Prototyping
  • 73. Analysis Synthesis Research Prototyping
  • 74. Analysis Synthesis Research Prototyping
  • 75. Analysis Synthesis Research Prototyping
  • 76. Analysis Synthesis Research Prototyping
  • 77. Experience Hands-On-Doing Stories Video Pictures Conversation Email Text Buy-In-Pyramid
  • 78. PEOPLE R POL I T I C S C PRO J E C T S S P LAC E S
  • 80.
  • 81.
  • 82.
  • 84.
  • 85. Adopt an “Always On” Mindset
  • 86.
  • 87.
  • 88.
  • 89.
  • 91.
  • 92.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98. Hire for Cultural Fit Not (Only) for Skills
  • 99.
  • 101. Time Space Team Permission Budget
  • 102. P EOP L E R POL I T I CS C PRO J E C T S S P LAC E S
  • 107. P EOP L E R POL I T I C S C PROJ ECTS S P LAC E S
  • 108. Scale from Small to Strategy
  • 110. P EOP L E R POL I T I C S C PRO J E C T S S PLACES
  • 111. Use and Abuse What You Have Got
  • 112.
  • 113. bed-room war-room
  • 115.
  • 116. Create a Platform for Your Mission
  • 117.
  • 118.
  • 119.
  • 120. Enhance Places so That People WANT to Work There
  • 121.
  • 122.
  • 123.
  • 125. Stephan Engl twitter: @stengl www.stephanengl.com mail@stephanengl.com