Stephen Nold presentation to Financial & Insurance Conference Planners (FICP) on the value of technology for meeting planners in today's chaotic change and demand for audience solutions that increase networking while providing organization value.

1. What IF… We acquired technology that really mattered?

2. What would the best applicationsand the best tools really look likefor our community?

3. The Challenge

4. Can we position to be on the forefront? How does one navigate the ocean? Where are our members? Do we measure up?

5. What technologies are essential to the meeting planner toolbox? Which tools offer the greatest impact? How can we best showcase technology? How do we assess these solutions? Can we measure ROO/ROI?

6. Technology Objectives How this maps to our strategic vision? Foundation for decisions to be made Based on FICP business drivers

7. 2011 FICP Education Survey “The order of these responses shows that overall planners are looking for timely training on the information and skills they need to do their job in today’s market – the upcoming trends in travel and technology coupled with the best everyday practices that will make them successful.”

8. Organizer/planner goals Recruit attendees Grow community Enhance networking Increase brand awareness Recruit sponsors Create value for sponsors Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation

9. The Disruption

10. What is disruptive technologies? innovation disrupting a market improves a product or service not expected lowers price or changes market

11. SXSW Experiment

12. Event disruptive technologies Virtual events Mobile applications Social media marketing QR codes RFID Video/Streaming Inbound Marketing

13. Mobile is buzz

14. The Environment

15. Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events. Getting Mobilized SwiftMobile reveals what you need to know about implementing a mobile strategy for your events. Read the white paper to find out how a mobile strategy can meet your attendees changing expectations and increase the value of your events.

16. Welcome to the Digital Declaration Philadelphia is the home of the Declaration of Independence, the Liberty Bell and Independence Hall and the perfect place for SISO to declare it’s independence in the digital age of trade shows. SISO’s annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands. This year’s conference will devote its entire program to understanding how technology is changing the face-to-face environment and how our companies can harness the power of digital to produce greater revenues and increase bottom line profits. TOO MUCH TECHNOLOGY….TOO LITTLE TIME, delivers a panel of leading edge technology experts that have done the homework for you, as they present the latest technology offerings and what they really mean to show organizers. This session is the Consumer Reports of technology and they will show you which products are best buys and those to avoid.

19. Open source platform Mobile apps andwebsites

20. The Opportunity

21. GO BIG OR GO HOME.

22. Not GO spend a bunch of money on BIG resources OR GO HOME.

23. important ideas Experiment for results Appreciate the power of the community Train the trainer Make a statement It is all about moving the needle

24. Recommendations

25. Governing task force Tech Assessment Focused tech survey of membership Resource requirements Technology plan incorporated into FICP strategic plan Build migration plan Create a documented industry best practices

26. Take Away Change is here to stay requiring meeting planners to reinvent their events and incorporating innovation. FICP has the opportunity to be positioned as the knowledge expert for your community.