A premier technology educational event about innovation and social media solutions. The MPI Sacramento/Sierra Nevada Chapter Meeting connects the users of exhibition and event technology with the brightest minds, hottest ideas, and most valuable tools. It is for event professionals who have experiences to share and a passion for learning the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.

1. Hands On Tactics For Social Media Marketing Tuesday, November 16, 2009 by Stephen Nold PresidentAdvon Technologies Prepared For MPI Sacramento/Sierra Nevada Chapter Meeting

2. What we will cover The value of the five most useful social media tools Specific examples and results on how each tool can impact sales and marketing reach Understand the appeal of each tool to varying industry segments and user profiles The ability to discern between the hype and truth on these solutions

3. Agenda Game Plan Implementation Tactics LinkedIn, FaceBook and Twitter Basics YouTube and Blogs Resources

4. Social Media Game Plan Establish a Community Manager Playbook for all Stakeholders Community members Staff Opinion ‘generals Make rules clear and accessible Conduct research

5. Designing a Hub Central point landing page Call to Action Multiple hooks and lures

6. Designing a Hub Develop Social Media connections: LinkedIn Groups and Events Facebook Fan Pages LinkedIn Twitter Page and Lists Blogs YouTube Webinars Other??

7. Designing a Hub Promote Landing page Define Generals Marketing and management committees Exhibitors Share with ‘army’ of advocates Event website Prospect lists Registered attendees Monitor groups, participate in conversations

8. Facebook / LinkedIn Onsite Answering questions within groups Post pictures from the show Post-show Report on measurables Number of “connections” Number of comments/posts on wall Final report results of discussions Post additional pictures from the show

9. YouTube Pre-show Post abbreviated versions of the show video Solicit past attendees and exhibitors to post their videos from previous shows Onsite Visit exhibitors ask for video on their new products Record/post testimonials Record highlights from the show – Action Shots

10. Twitter Pre-Show Two messages a week starting six months before the show Generate followers by promoting Twitter account through: Show Website Email promotions Onsite Send five to ten messages a day during show hours Post-show Send twenty messages Report on measurables Number of followers Number of @ replies received Number of visits to promotion Web page

11. Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

12. Immediate Action Steps Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite Buy a Flip Camera Add Social Media option for “How You Heard of Show” Designate onsite “Social Media” person or team Find the bloggers Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps

14. Socialnomics – Social Media Blog

15. Chris BroganResources