1. MTO Summit Webinar
“How to Market your Event
using Social Media"
With
Stephen Nold
CEO, Founder
MeetingTechOnline
Arran Coole
CEO
ASP Events
Wednesday, June 17, 9 a.m. CST

2. Thanks to the Sponsors

3. Before we start…

4. Chat Live with us on Twitter

5. Market using Social Media

6. Tool Choices
• Most popular
person’s party
versus your
own party

7. The Tools

8. Tool Aggregation

9. The Tools

10. Community

11. Community

12. Community
• Community growth and participation results.
• Budget realistic resources.

13. Purpose Driven Community

14. Community
The world’s
most successful
online
community?

15. World of Warcraft!
The world’s most successful online
community?
• Subscribers pay $10-20 dollars a
month
• 10 million subscribers
• Turnover in the region of $1.3 billion.

16. Seriously
• Understand the audience
• Provide extreme amounts of content
• Multiple customisable levels of segmentation/communication
• Guilds - Companies/Associations
• Friends - Colleagues
• Groups - Project teams
• Live Chat/ Voice Chat/ Postal systems
• Off game too – 60 million Google results
• Use of third party comms tools

17. Message

18. Resources

19. Post Event

20. Additional Information
• MeetingTechOnline
• Free Tech Educational Webinar series
• Tradeshow Week, Event Tech Blog
• BlogWorld
• David Meerman Scott Case Studies
• MTO Summit UK, June 24-25
• MTO Summit San Francisco, October 21-22

21. Thanks For Watching
For more information on Stephen and MeetingTechOnline
• stephen@advontech.com
• http://www.meetingtechonline.com
• @stepnold (twitter)
For more information on Arran and ASP Events
• ajc@aspevents.com
• http://www.aspevents.com
• @aspevents (twitter)
Webinar Replay – in 24 hours
• http://www.mtosummit.com/smwebinar