Event Websites, Part II: Setting Goals and Measuring Conversions
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You can have great SEO and plenty of web traffic, but are you converting those window shoppers into registrants? This session will help you understand some of the advanced tactics that make your event website deliver improved ROI including: • E-mail marketing: tactics and measurement • Calculating website usability and conversion • Heat and click-thru mapping • Defining a visitor critical path
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Event Websites, Part II: Setting Goals and Measuring Conversions
- 1. Event Websites, Part II: Setting Goals and Measuring Conversions John Curtis, Quotient Stephen Nold, Advon Technologies Ian Strain-Seymour, Apogee Search