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Inside	
  Sales	
  101	
  	
  
Sales	
  Hiring,	
  	
  
Cold	
  Calling	
  &	
  Cold	
  Emailing
S t e l i E f t i , C l o s e . i o
Helped	
  150+	
  venture	
  backed	
  startups	
  	
  
in	
  Silicon	
  Valley	
  scale	
  sales.
!
Cold	
  Calling	
  101	
  
#1: Reach People
#2: Sound Good
#3: Ask Questions
#4: Manage Objections
#5: Close
Sales	
  Calls	
  
Opening:
!
Hi, my name is___________. I'm calling some startups in the area to find out if they
are a good fit for our beta program.
!
What we do in a sentence is we provide companies with a sales team on demand.
!
Does this sound generally interesting to you?
!
!
Qualifying:
● What is your current sales process?
● Who are your customers? How do you get leads?
● What’s the customer life time value?
!
Test Closing:
● We want to start in 4 weeks - does this work for you?
● The beta program is heavily discounted. It’s going to be $X/day per salesperson
● We can only offer you 1 Salesperson to begin with (that’s going to be me)
● What is the decision making process in your company? How quickly can we make
a decision?
!
!
>>>Schedule Closing Call
!
Cold	
  Emailing	
  101	
  
#1: Open
#2: Read
#3: Respond
#4: Follow Up
Cold	
  Emailing	
  
#1: Founder Driven
#2: Founder Managed
#3: Junior Sales Leader
#4: Senior Sales Leader
Startup	
  Sales	
  Hiring	
  
h8p://close.io/free-­‐sales-­‐course
!
Sales	
  Office	
  Hour.	
  !
steli@close.io	
  

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Sales 4 Startups: Inside Sales 101

  • 1. Inside  Sales  101     Sales  Hiring,     Cold  Calling  &  Cold  Emailing S t e l i E f t i , C l o s e . i o
  • 2. Helped  150+  venture  backed  startups     in  Silicon  Valley  scale  sales.
  • 3.
  • 5. #1: Reach People #2: Sound Good #3: Ask Questions #4: Manage Objections #5: Close Sales  Calls  
  • 6. Opening: ! Hi, my name is___________. I'm calling some startups in the area to find out if they are a good fit for our beta program. ! What we do in a sentence is we provide companies with a sales team on demand. ! Does this sound generally interesting to you? ! ! Qualifying: ● What is your current sales process? ● Who are your customers? How do you get leads? ● What’s the customer life time value? ! Test Closing: ● We want to start in 4 weeks - does this work for you? ● The beta program is heavily discounted. It’s going to be $X/day per salesperson ● We can only offer you 1 Salesperson to begin with (that’s going to be me) ● What is the decision making process in your company? How quickly can we make a decision? ! ! >>>Schedule Closing Call
  • 8. #1: Open #2: Read #3: Respond #4: Follow Up Cold  Emailing  
  • 9. #1: Founder Driven #2: Founder Managed #3: Junior Sales Leader #4: Senior Sales Leader Startup  Sales  Hiring  
  • 11. ! Sales  Office  Hour.  ! steli@close.io