2. Anaheim Grand Prix LLC seeks private investors to fund $3MM to $5MM of a
combination of debt and equity to construct and develop a premier Southern
California tourist destination.
Turn key facility with ability to generate cash and have a full operational
platform within nine months.
Platinum Triangle location in Anaheim within 2 miles of Disneyland Resort.
Grand opening currently scheduled to participate in upcoming Formula 1 return to
the U.S. and debut of Ron Howard’s “Rush” movie.
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3. Anaheim Grand Prix is a motorsports enthusiasts’ tourist destination featuring a world class
indoor kart racing facility, a themed restaurant, panoramic racing lounge and bar, multimedia
attractions and a one-of-a-kind Company store.
Indoor karting on two challenging track layouts inspired by famous race tracks from around the world that
can be run simultaneously or joined to form one super track. Track One is paved with asphalt for a higher
grip racing experience. Track Two is built on a smoothed concrete surface with challenging elevation
changes.
The AGP Grill is a moderately priced, 116 seat restaurant catering to walk-in or corporate parties designed to
surround its patrons with a walk through the world of racing. Banquet rooms are available for party events
with a potential to handle large corporate gala events at capacity.
The AGP Sports lounge is an elevated meeting place with floor-to-ceiling panoramic views of both tracks.
AGP’s iconic racing monument will be the centerpiece of the bar, surrounded by live and historical
motorsport racing videos streaming on flat screens. The lounge will host popular live Formula 1, European
Touring Car and sports car race viewing events promoted to become annual traditions.
State-of-the-art European style virtual racing simulators to provide pre-and post-race virtual entertainment.
A very innovative zip line ride will propel visitors thru the air and sail them across the entire complex.
The AGP Company Store is an open air retail attraction carrying a variety of items related to the world of
racing including artwork, books, toys and clothing.
Themed multimedia attractions throughout the facility will take visitors on an educational and nostalgic tour
of the rich history of road racing from around the world.
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5. World class Sodi RT8 karts will run on two challenging tracks simultaneously.
Required helmets, gloves, shoes and AGP race suits will be available in all sizes.
Large pit area to accommodate several reversible lanes, driver switching zones, pit
stop areas with proper driver loading and unloading stations.
On-track features include grid markings and starting blocks, track light signals,
several course marshal designated areas and fully modular safety barriers.
Modern and immaculate mechanical serving areas with refueling and oil servicing
stations located outside the building facility per code.
Arrive and drive sprint races scheduled every 15 minutes on both tracks.
Safety and driver briefings to educate customers on their first outing.
League sprint and team endurance races scheduled each month.
Race clinics to teach customers how to improve their performance.
Corporate events, Birthday’s and private rental of the facility available.
Courteous staff to provide a high level of customer service to immediately offer help,
guidance and address the needs of each racer at all times.
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6. • Extraordinary reliability.
• Outstanding shock stability (THR
integral polyethylene protection,
impact and abrasion resistant).
• Unique driving comfort.
• PSS double side rail in chrome-
molybdenum steel framework from
the latest Sodikart research.
• Steering shaft that perfectly
combines driving comfort with
unprecedented agility.
• Integral floor covering the fuel tank
while providing perfect protection
for the drive's legs.
• Settings Modularity (height+ length
for pedals, adjustable bucket seat,
optional, allowing drivers from
1m40 to over 1m90).
• Patented integral protection to
considerably reduce impact
damage (previously designed
protection made to absorb shocks
working interactively with the side
guards).
• Fully customizable body (upon
request).
• Sodi New Ultra Concept Design.
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8. AGP race lounge is the destination meeting place for enthusiasts and tourists.
The lounge will have a wide staircase entrance to a large semi-circle panoramic
area with tiered seating for maximum viewing opportunities of the track.
One large screen will be prominently suspended to present current race results
of the ongoing racing activities. Finishing order of the top three racers will
appear in larger than life video displays.
AGP bar area provides customers with a relaxing sports bar feel with live
television feeds from SpeedTV, Eurosport, ESPN and BBC plus streaming
from web enabled racing content like laptime.tv or cikfia.tv
Beer and wine bar plus appetizer foods will be served with emphasis on
selection and taste. During morning races and throughout the day European
style espresso drinks will be available with breakfast snack foods. Protein and
health smoothies will be on the menu for competition replenishment especially
during endurance races.
Celebrations and private rentals of lounge can be done in conjunction with
banquets or stand alone parties.
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10. KW Automotive GmbH for years has been known for its premium suspension
systems. To test their suspensions, KW created its own virtual racing
simulator software and suspension test station. Their simulators have become
a popular high-end gaming program with over 1,400 users worldwide with 9
facilities in Germany, 11 in Sweden, stand alone facilities in Denmark, Czech
Republic and with their first facility in the U.S. located in Northern California.
RaceRoom offers extraordinary entertainment for all ages – whether you are
gaming with colleagues, friends, family, classmates or club members. Daring
overtaking maneuvers and hard fought virtual battles for position in the game
guarantee the ultimate adrenaline rush.
Using high class simulators, multiple players can compete against each other in
virtual live races on some of the most thrilling race circuits from around the
world. Race bucket seats and high end steering wheels, integrated with a
widescreen display systems and immersive sound hardware catapults the
players straight into the world of simulated racing. The RaceRoom software
boasts more than 600 cars and 49 challenging racing circuits.
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13. “
FOR IMMEDIATE RELEASE
Anaheim, Calif. (Jan. 25, 2012) – The Anaheim/Orange County Visitor & Convention Bureau,
along with CIC Research, reported preliminary year-end visitor figures indicating that Orange
County attracted 42.9 million visitors in 2011. This reflected a modest increase from 2010’s visitor
final figures of 42.7 million.
Visitor spending in 2011 was up 4.7% for a total of $7.75 billion, compared to about $7.4 billion in
2010. The increase in Orange County visitor spending was driven primarily by the recovery of
visitors staying in hotels, while the volume of day visitors to the OC was flat.
Skip Hull, Vice President of CIC Research indicated, “2011 benefited from growth in business
travel and an increase in overnight visitors in Orange County hotels. There were nearly 450,000
additional visitors in Orange County hotels in 2011. The volume of leisure day visitors to Orange
County will improve with the Southern California economy and growth in jobs. The Orange County
tourism outlook for 2012 indicates moderate growth in hotel visitors and a beginning recovery in
leisure day visitors and overnight visitors staying with friends and relatives.”
International visitors make up approximately nine percent of all visitors to OC and almost 14
percent of overnight visitors to the county. Traditionally, international travelers stay in the region
much longer and spend more money during their visit.
Anaheim, as the hub of OC’s tourism industry, continues to attract a major portion of Orange
County’s visitors, as it is the home of the Disneyland Resort, the Anaheim Convention Center and
Orange County’s professional sports teams. Preliminary estimates for 2011 indicate there were
16.3 million visitors to Anaheim and they spent just under $4.45 billion dollars representing about
2.5 percent more visitors and 6 percent more spending than last year.
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14. Anaheim Grand Prix will be owned and operated by Anaheim Grand Prix, LLC. The creators and
managing members of the company, Todd Lewis and Diego Morales are raising funds to capitalize the
acquisition, construction and development of the AGP concept.
Mr. Lewis has over 20 years in the industry of motorsports with successful sponsor, event activation and
management skills.
Mr. Morales has over 25 years experience in the commercial real estate development industry having
successfully raised and participated in the financial underwriting of over 1 million square feet of class A
mixed use, retail destination and office space development.
Lewis and Morales have a proven track record of successful business ventures and are both avid racers in
the road racing, formula and indoor/outdoor karting arenas.
Their combined efforts and experience have served them well to create the Anaheim Grand Prix concept
and yield a detailed plan that encompass the necessary elements required to succeed in today’s tourist
attraction retail destination environment.
Comprehensive market research and target market evaluation suggest that Anaheim Grand Prix is ideally
situated to cater to an unfulfilled market segment in Southern California. Moreover, years of user,
operational and marketing experience have been organized and documented to create a comprehensive
blueprint for success. Proven marketing techniques and operational systems will allow management to be
proactive rather than reactive to the conditions and obstacles associated with opening a new concept.
Having a sound operational plan allows management to focus on building sales rather than profit. The
managing partners have an extremely high degree of confidence that the systems and controls incorporated
in the business plan will yield an institutional grade return from a conservative sales projection.
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15. Build Out 120K SF Area: SF $/SF Total
Store* 1,220 $ 10.00 $ 12,200
Reception* 480 $ 20.00 $ 9,600
Restrooms* 935 $ 25.00 $ 23,375
Lounge 5,040 $ 80.00 $ 403,200
Banquet 430 $ 45.00 $ 19,350
Conference* 420 $ 45.00 $ 18,900
Suit Up Lockers 500 $ 50.00 $ 25,000
Theater 280 $ 65.00 $ 18,200
Sim Area 2,500 $ 25.00 $ 62,500
Arcarde Area 270 $ 45.00 $ 12,150
Grand Alley 4,500 $ 25.00 $ 112,500
Zip Line (Launch and Base) N/A $ 50,000
2 Story Bar and Viewing Area 2,500 $ 125.00 $ 312,500
Track 1 - Asphalt Surface 38,000 $ 0.98 $ 37,050
Track 2 - Concrete Surface 38,000 $ 0.75 $ 28,500
Maintenance / Back Room 5,000 $ 20.00 $ 100,000
Subtotal Karting Build Out: 100,075 $ 1,245,025
* Buildout assumes tenant improvement from existing space.
Front Entrance / Roof Top Entrance $ 250,000
Build Out 68K SF Area: SF $/SF Total
Reception and Car Display 7,000 $ 20.00 $ 140,000
Garage 40,000 $ 20.00 $ 800,000
Lounge 3,500 $ 65.00 $ 227,500
Restrooms 600 $ 40.00 $ 24,000
Man Cave 4,000 $ 45.00 $ 180,000
Storage and Mechanics Area 10,000 $ 10.00 $ 100,000
Subtotal Storage Build Out: 65,100 $ 1,471,500
Total Buildout $ 2,966,525
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17. January Opening
2013 2014 2015 2016 2017 2018
75% of Potential Stabilized
Revenues
Karting $3,367,707 $4,490,276 $4,624,985 $4,763,734 $4,906,646 $5,053,846
Auto Storage $490,500 $654,000 $673,620 $693,829 $714,643 $736,083
Attractions / Multimedia $259,200 $345,600 $355,968 $366,647 $377,646 $388,976
Retail Sales $174,394 $232,525 $239,501 $246,686 $254,086 $261,709
Food Non Restaurant $37,500 $50,000 $51,500 $53,045 $54,636 $56,275
Gross Revenues $4,329,301 $5,772,401 $5,945,573 $6,123,941 $6,307,659 $6,496,889
Growth => 3.0% 3.0% 3.0% 3.0%
Expenses
Margin for Karting 70% ($2,357,395) ($3,143,193) ($3,237,489) ($3,334,614) ($3,434,652) ($3,537,692)
Margin for Storage 64% ($316,230) ($421,640) ($434,289) ($447,318) ($460,737) ($474,560)
Margin for Attractions 10% ($25,920) ($34,560) ($35,597) ($36,665) ($37,765) ($38,898)
Margin for Retail Sales 30% ($52,318) ($69,758) ($71,850) ($74,006) ($76,226) ($78,513)
Margin for Food Non Restaurant 30% ($11,250) ($15,000) ($15,450) ($15,914) ($16,391) ($16,883)
Operating Expense ($2,763,113) ($3,684,151) ($3,794,676) ($3,908,516) ($4,025,771) ($4,146,544)
Operating M argin => 64% 64% 64% 64% 64%
Growth => 3.0% 3.0% 3.0% 3.0%
Restaurant/Bar
Gross Estimated Third Party Revenues $1,685,925 $2,247,900 $2,315,337 $2,384,797 $2,456,341 $2,530,031
Rent to AGP as a % of Sales 5.5% $92,726 $124,000 $127,344 $131,164 $135,099 $139,152
NET OPERATING INCOME $1,658,914 $2,212,250 $2,278,241 $2,346,589 $2,416,986 $2,489,496
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18. Anaheim Grand Prix is searching for initial seed capital, providing a very attractive equity and
interest based return for an initial capital injection of $150K to $250K to secure key pre-
development entitlements and permit ready plans.
The full development cost of the venture requires $3MM to $5MM to capitalize the entire project.
Investment subscriptions in the project are currently available in $500K units with an attractive
equity conversion component.
Corporate sponsors are being identified to partner with Anaheim Grand Prix as event sponsors,
product placement, display space, marketing and activation programs. Extensive work is being
done to activate potential candidates for this level of marketing and implement them during our
development process. The idea is to have several well known brands ready to begin various levels
of product and service placement, creative advertising and promotions in place from the grand
opening.
o We are currently in active discussions with Mazda, GoPro, HJC Helmets, Hot Wheels, Mother’s
Polish, Piloti, Tamiya, Troy Lee Designs and Falken Tires.
The managing partners are actively seeking investors in the start up of Anaheim Grand Prix.
Interested parties are encouraged to contact us immediately.
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19. Investor Contact:
Brian Turner (562) 400-1300
Diego Morales (323) 712-0218
Development, Media & PR Contact:
Todd Lewis (949) 439-3242
Counsel:
Nick Schneider
Nschneider@seedmackall.com
Website: Anaheimgrandprix.com
Facebook: Anaheim-Grand-Prix Twitter: AnaheimGP
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