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WHAT THE F**K IS THIS
SOCIAL
RECRUITING
EVERYONE‘S TALKING ABOUT
AND WHERE CAN I GET ONE?
Social MediaHuman Resources
Recruiting
Headhunter
Image
Branding
Employer Branding
Facebook
Twitter
LinkedIn
Xing
Viadeo
SEO
SMR SEM
SMORSS-FeedWeb 2.0
Communications
YouTube
Events
Blogs
Friends
Fans
Follow
Tweet
Share
Like News
WTF??
Jobs Recommendation
OH DEAR…
HERE ARE 3 GREAT EXAMPLES
OF COMPANIES THAT ARE
ALREADY
RECRUITING SOCIALLY
#1.
UPSjobs
They hire more and more through Social
Recruiting, from 12 in 2009 to 226 on
Facebook!!!
The cost of hire went from
600/700 USS to 60/70 USS per
hire
Last year UPS won its seat among
the TOP 50 recruiters on Twitter
and different awards in the
recruitment industry for its
innovative approach to recruiting
WHAT THE F**K
MAKES UPSjobs
SO F**KING
SUCCESSFUL??
#2.
Deloitte
There is 234%
more traffic to the
career site coming
from Social Media
than from the
other sources !
WHAT THE F**K
MAKES DELOITTE
SO F**KING
SUCCESSFUL??
They categorised the
career site in 3
categories: Students,
Young professional
and Professional
Content and contact
are king!
Each recruiter has a profile , a
short bio, and even more unusual,
you can tell when they are online
and offline if you want to have a
live chat with them
#3.
ThyssenKrupp
2007: Platz 60
Relaunch
Ausbau
2009: Platz 4
2011: Platz 1
2008: Platz 75
WHAT THE F**K
MAKES
ThyssenKrupp
SO F**KING
SUCCESSFUL??
Video
Social Bookmarks
Tag Cloud
ThyssenKrupp HAS
STARTED USING
TWITTER TO RECRUIT
SOCIALLY – LET‘S SEE
WHAT THE F**K
THEY‘RE GONNA DO
ABOUT THAT.
But where
the F**K is
all that
going?
#1.
Mobile
#2.
Increase Interactivity
Getting back to the core purpose of social networking
Communication and Interaction
#3.
Digitalisation of application process
No more hard copy applications

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What the F**k is Social Recruiting?