1. Social Media: Add Power to Your
Innovation Efforts
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

2. We have no choice!
Innovation is about connecting the dots
Social media is about connecting the dots

3. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Directed
Directive, invitational Directive, participative
Instructions
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. Whirlpool, GSK on LinkedIn
@CarlosHaertel, @johnCEOatPsion
SAP, IBM and Psion tap into communities
Sanofi-Aventis got 4-5 years of ideas in six months

8. Better access, interaction with customers
Idea generation, feedback loops
Identify people, business intelligence
Broadcasting – not only outcomes

9. Cases

10. Understand OI strengths / weaknesses
Map social media competence / opportunities
Experimentation + Documentation = Change
Get corporate guidelines in place

11. 11

12. What’s in it for me?
Purpose is not defined!
Too many digital visitors; few residents!
More questions than answers!

13. Direction, training and time

14. Get the book
for free on
15inno.com!
Let’sstay in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard