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The Six Sins Of Green Washing Ce

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Stefaan Vandist
Stefaan Vandist

More and more, companies want to go green by advertising their green credentials. The big question is: where is the line between "communicating the truth in the best way" and "greenwashing". This document: "the six sins of greenwashing" can help you avoiding very usual pitfalls.

NegóciosNotícias e política
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The six sins of GreenWashing
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The six sins of Greenwashing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. The sin of the hidden trade off: ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. The sin of no proof ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. The sin of vagueness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. The sin of irrelevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. The sin of lesser of two evils ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. The sin of fibbing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For further reading ,[object Object],[object Object],[object Object],[object Object]
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The Six Sins Of Green Washing Ce

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  1. Les 6 péchés du lavage vert