During a time when 10% of the country is out of work (and presumably looking for a new job), how do you stand out from the crowd to get noticed and land an interview? Apply marketing tips and tricks to: * Find jobs before they ever even exist * Manage your resume and portfolio in a way that makes it quick and easy to customize for every job * Build a consistent look and feel for your resume and portfolio * Add that extra WOW factor with cheap (or free) and easy technology tools

1. Stand Out Online
and land an interview

2. Overview
• Social Networking - Finding the Jobs
• Style - Fonts, Imagery & Presentation
• Keeping it All Consistent - Your Personal
Style Guide
• Using Technology - Tools & Tricks

3. Social Networking

4. The Rules
• There aren’t many solid ones.
• Consistency is key.
• This discussion is about ideas and trends
that seem to be working in today’s
market.
• They won’t all work for you.
• There may be others that work in addition
to the ideas presented here.

5. Where have
all the jobs
gone?
• LinkedIn
• Monster
• Career Builder
• indeed
• Content Wrangler
• Facebook

6. One Example - Paul’s Experience
• LinkedIn status of a colleague.
• Status update was that he was working on
finishing a book about networking.
• Proactively approached him inquiring
about the need for assistance with
proofing.
• Ended up with a short-term contract for
typesetting, and own name now has
visibility.

7. The Basics - Etiquette
• Watch what you post (e.g., language,
opinions about current employer/job).
• Pay attention to timing (supposed to be
at work).
• Remove questionable photos, postings
with inappropriate language.
• Your boss, coworkers, and prospective
employers are paying attention.
• Find the balance between keeping yourself
visible and becoming annoying.

8. Online Profiles
• Keep it consistent.
• Professional separate from social (e.g.,
LinkedIn for professional, Facebook for
social), but still watch it.
• Adjust visibility settings (permissions).
• Facebook recently started allowing
Google indexing.
• May not want to link all your social
networks, but others (e.g., Twitter) may
benefit from association.

9. Online Profiles, Part II
• Facebook
• LinkedIn
• Twitter

10. Recruiters/Employers
• When looking at profiles/résumés, they
are watching for:
• Misspellings.
• Large gaps in employment that are
unexplained.
• Consistency.

11. Style
Fonts, Imagery, Presentation

12. Your Own Brand
• Think of yourself as a product.
• Résumé, website, avatar, portfolio, etc.,
should all flow and carry a seamless
design characteristic.
• Keep it simple and elegant - makes it
easier to carry your style through multiple
pieces.
• Use it when participating in discussions.
• Offer your expertise.

13. Fonts:
Serif vs
Sans Serif

14. Why Sans the Serif?
• Sans serif fonts look good at most sizes.
• They tend to have a more contemporary or business feel.
• Most operating systems render them neatly.
• Serif fonts tend to lose readability at smaller sizes.
• Without ClearType, serif fonts tend to look grainy, and
lose readability at extreme sizes.

15. What is ClearType?
• Renders fonts smoothly on Windows
machines.

16. Rules Are Made to be Broken
• Sometimes its ok to break the rules.
• Use serif fonts in typography for style and
emphasis.

17. Web-Safe Fonts

18. Clip Art vs
Vector Art

19. Why Cut Out Clip Art?
• Outdated.
• Associated with lack of effort.
• Entire Facebook pages dedicated to
hating Clip Art.
Try These Resources
• vectorforfree.com
• vecteezy.com
• coolvectors.com

20. Where to Use Art?
• Replace outdated imagery in your
portfolio/on your Website.
• Do not add unnecessary imagery to your
résumé, social networking pages, etc.

21. Keeping It All Consistent

22. Your Style
Guide

23. Color Palette
• Select at least three
colors for your primary
palate.
• Add large swatches of
those colors, along with
their color codes, to your
style guide.

24. Typography
• Choose your fonts and
styles.
• Include a detailed Style
Sheet.
• Check that your fonts and
styles are Web safe!

25. Job Descriptions
• Make your résumé flexible & manageable.
• Always create a custom deliverable for
each job you apply for.

26. When It All Comes Together

27. When It All Comes Together

28. When It All Comes Together

29. When It All Comes Together

30. Using Technology

31. Use Technology to Show Off
• Have an e-version of your portfolio
available.
• Make it easy to manage.
• Make it present well.

32. Presentation Tools
Slide Rocket www.sliderocket.com Depends Create sleek, elegant presentations online
Adobe InDesign Included Creates Flash Books from Any Document
Prezi www.prezi.com Free Creative alternative to PowerPoint
Flow Chart Tools
Lucid Chart www.lucidchart.com Depends Flow chart tool, instant sharing
Lovely Charts www.lovelycharts.com Depends Flow charts/other charts
Product Planner http://productplanner.com/ Free Cool flow charts/how to's
Online Collaboration
Zapproved www.zapproved.com Free Easy way to collaborate on ideas and projects and make a decision
Dabbleboard www.dabbleboard.com Free Whiteboard for online collaboration
Screen Capture
Screen Toaster http://www.screentoaster.com/ Free Screen recorder, no download required
Jing http://www.jingproject.com Free Screen capture/recording tool
Web Design/Analytics
Browser Shots www.browsershots.com Free Check your website in multiple browsers at once
Sprout Builder www.sproutbuilder.com Depends Create flash content for websites
Clicky www.getclicky.com Depends Awesome white label website analytics
Social Tools
SocialU www.socialu.com Free Social media stalking tool
PixelPipe www.pixelpipe.com Free Upload videos and pictures to multiple sites at once
hit me later www.hitmelater.com Free Snooze button for email
Sendible www.sendible.com Free Schedule emails, tweets, sms, etc
Soungle www.soungle.com Free Google for sound effects: find and download free sound effect
Wordle www.wordle.net Free Word cloud generator
BudURL www.budurl.com Free link shrinker and tracker
Image Enhancement
Picreflect www.picreflect.com Free Image reflector
Wave my Pic www.wavemypic.com Free Reflects and ads a wave to the bottom of any picture

33. Some Tools In Action
• Adobe InDesign Flipping Book
• Sprout Builder
• Prezi

34. What Are You Waiting For?

35. Stuck for Ideas?
• Google is your best friend.
See what others are doing and take
inspiration from them.
• Spend time on designing your personal
brand.
• Proof, re-proof, and have someone else
proof again.

36. A Few Career Resources
• http://www.smartbrief.com/index.jsp
• http://www.careerrocketeer.com/
• http://www.theundercoverrecruiter.com/

37. Thank You
Kristy Nolan & Heather Steele