Startup Monthly is an organization based in Silicon Valley which is devoted to helping entrepreneurship communities around the world create, innovate, quickly iterate, and grow startups in a wide area of technical fields. Startup Monthly is run by a team of aspiring entrepreneurs which brings together a community of like-minded, passionate entrepreneurs through HANDS ON workshops to teach young entrepreneurs how to create LEAN and FUNDABLE startups

1. Show Customer
Traction Development
Feb 16, 2012
Launch Define
MVP
Hack
Entrepreneurship School
From 0 to Startup in 1 month!
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© Startup Monthly (2011). All Rights Reserved

2. Sponsors
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© Startup Monthly (2011). All Rights Reserved

3. Startup Monthly Entrepreneurship School
Startup Monthly is an Entrepreneurship School
providing monthly HANDS ON workshops to teach
young entrepreneurs how to create LEAN and
FUNDABLE startups
Mission: Identify the best talent, form co-founding
teams and create successful companies
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© Startup Monthly (2011). All Rights Reserved

4. Startup Monthly helps you
Find a
• Mixers and activities
Co-
Founder • Complementary skills and same passion
Find a • Find a problem and initial solution
Viable Idea • Find best market fit
Validate a • Perform Customer Development
Business
Model • Find paying customers and business model
Rapidly • Define Minimal Viable Product
Prototype • Prototype rapidly and launch
Iterate and • Constantly engage customers
Get
Traction • Collect metrics and analytics
Raise Seed • Pitch coaching
Funding
• Pitch to investors
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© Startup Monthly (2011). All Rights Reserved

5. Monthly Methodology
Ice Breaker Idea Accelerator Pitch Accelerator
Present Show Customer Get
BMC Games and Traction Pitch
Challenges Development Feedback Coaching
Customer
Pitch Launch Define Pitch to Practice
Development
Idea MVP Investors & Refine
Form Team Live
Hack Expo
Teams
Prototype
2 sessions 5 sessions 2 sessions
1 week 1 month 4 days
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© Startup Monthly (2011). All Rights Reserved

6. Startup Monthly Ecosystem
Industry
Talent Biz Tech Mentors Investors Services
Experts
Monthly
Networking Education Connections Introductions Leads
Socials
Hackathons Initial
1-3 days workshops Initial Idea Initial Pitch Fun
Ice Breakers Team
Idea Business Co-Founding
5 weeks workshop Prototype Pitch
Accelerator Model Team
Seed
Accelerators Incubators Angels VCs Profitability
Investment
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© Startup Monthly (2011). All Rights Reserved

7. 2011 Results
• 3 Idea Accelerators
• 3 Ice Breakers
• 3 Demo Days
• 2 Pitch Accelerators
• ~60 Sessions and Socials
• ~1500 Entrepreneurs
• 23 Teams, 10 Companies
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© Startup Monthly (2011). All Rights Reserved

8. Core Team
Yuri Rabinovich CEO & Founder
Monique Barbanson Director of Labs & Co-Founder
Vadim Slavin Chief Operations Officer & Co-Founder
Ziv Yoash Chief Legal Officer & Co-Founder
Eric Dorf Director of User Experience
Valerie Muravitsky Agile Coach in Residence
Extended Team
Amy Kwan Community Manager
Tim McCoy Designer in Residence
Andrea Schoeller Director of BizDev and Operations
Ido Sakal Chief Financial Officer
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© Startup Monthly (2011). All Rights Reserved

9. What do we provide
• All mentors in house – Tech, Biz, Legal, Marketing, Finance
• Monthly Methodology combining Lean Startup and Customer
Development best practices through hands on workshops
• Advisors/Mentors
• Serial Entrepreneurs
• Lean Startup experts
• Industry and Domain experts
• Branding and Demo Coaches
• UX and Design experts
• Network
• Investors
• Entrepreneurs– Biz/Tech
• Technical resources, outsourcing companies
• Partners and sponsors networks
• Universities
• Tools
• Discounted and free partner services
• Best practices and startup tools
• SDKs, APIs, Open Sources, Frameworks and Platforms
© Startup Monthly (2011). All Rights Reserved

10. Ice Breaker - 1 Week - 2 Sessions
Games and • Group entrepreneurs with varying skills
Challenges • Rotate teams after each challenge
• Find people you like
Pitch Idea • Pitch ideas to your peers and excite them
• Form teams based on mutual interest and cohesiveness
• Discuss the concept with the team
Form Teams • Test your team for 1 week
• Interview potential customers and identify the problems
Customer • Create Business Model Canvas (BMC)
Development • Recruit missing resources
• Present your team
• Present the idea and business model canvas to panel of
Pitch BMC
mentors and get feedback for the next steps
© Startup Monthly (2011). All Rights Reserved

11. Idea Accelerator Selection Process
Teams are selected based on the following:
o Well roundedness of teams
 Teams have a strong mix of dev, biz, marketing, and idea co-
founders (as necessary): 3-5 team members, MAX 1 BizDev
person, at least 2 technical co-founders
o Team cohesiveness
 Team members must be able to listen to new ideas
 Team members must be committed for 1 months of intensive
work together and have passion to create their own startup after
the workshop
o Ideas that can be tested using lean startup methodology which can
 Quickly define a minimum viable product (MVP), create a
prototype, and perform a private launch to early adopters to get
feedback
© Startup Monthly (2011). All Rights Reserved

12. A Strong Team Should Have:
3-5 team members, MAX 1 BizDev person
Technical Co-Founders:
Developer
• Lead development of MVP and help grow the idea into a product
UX and Designer
• Lead the user experience and design of the product
Business Co-Founders:
Idea Person
• Bring an idea to the team
• Unite group members around idea while being able to accept changes
to the initial idea
Business
• Conduct market research to define problem and customer interaction
with the product
Marketing
• Define how the product will be marketed to the customer and the
customer acquisition strategy
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13. Idea Accelerator - 1 Month - 5 sessions
•Perform customer development
Customer •Validate hypotheses: customers, value proposition
Development •Prototype core features; Choose tools and UI framework
•Build early adopters community
•Summarize customer development result
Define MVP •Define minimal viable product (MVP)
•Wireframes using visual tools
•Implement MVP using rapid prototyping tools
Hack •Focus on delivering great user experience
•Define metrics and analytics that should be collected
•Define marketing and customer acquisition strategy
Launch •Incorporate metrics/analytics and feedback mechanisms
•Launch the service to early adopters
•Present collected metrics; evaluate success
Show •Final Demo to panel of investors
Traction •Teams get feedback and next steps
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14. Pitch Accelerator – 2 sessions
•Pitch 5 min presentation to panel of mentors
Pitch •Get feedback
Coaching •Structure of presentation
•Story telling
•Behavior
Practice •Refine your presentation
•Practice with your team
•Improve your pitch
•Present your product in front of demo day guests
Expo •One on one pitch practice (30 sec)
•Collect feedback from guests (Customer Development)
Pitch to •Pitch to investors
Investors •Present your current progress
•Ask for help
•Business Model
Get •Introductions
Feedback •Investment feasibility
© Startup Monthly (2011). All Rights Reserved

15. Partners
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16. Lets Startup!
© Startup Monthly (2011). All Rights Reserved