Jim Benedetto Startonomics LA

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Dealmaker Media

Jim Benedetto on "Scaling for the Masses" at Dealmaker Media's Startonomics LA Conference on Feb 6/09

Tecnologia Negócios

Moving out of the Garage Scaling for Startups AKA why scaling is fun

Why are you here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Day 1: aka the last easy day of your life (or at least for a while)

myspace.com : a place for moving 0-20M active users in 2 years 0-100M active users in 4 years

Laying Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling the Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling the Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Infrastructure Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Easiest Harder Most Difficult

Decouple the User from the Authoritative Disks Reading Writing Cache Queue Authoritative Primary Arrays Overflow Overflow Relational Data Store Flat Data Store SAN/NAS Virtualization Layer

Range Partitions Users 0 -1 Million Users 1-2 Million Users 2–3 Million New User Pipe ,[object Object],[object Object]

Mod Partitions Mod 1 Mod 2 Mod 3 New User Pipe ,[object Object],[object Object],[object Object]

Mod/Range Combo Partitioning Users 0 – 1 Million / Mod 1 New User Pipe Users 0 – 1 Million / Mod 2 Users 0 – 1 Million / Mod 3 Users 1 – 2 Million / Mod 1 Users 1 – 2 Million / Mod 2 Users 1 – 2 Million / Mod 3 ,[object Object],[object Object],[object Object]

Scaling the Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling the Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scaling Profit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Jim Benedetto Startonomics LA

1. Moving out of the Garage Scaling for Startups AKA why scaling is fun

3. The Path

4. Day 1: aka the last easy day of your life (or at least for a while)

5. G2

6. Day X

7. myspace.com : a place for moving 0-20M active users in 2 years 0-100M active users in 4 years

10.

11.

12. Decouple the User from the Authoritative Disks Reading Writing Cache Queue Authoritative Primary Arrays Overflow Overflow Relational Data Store Flat Data Store SAN/NAS Virtualization Layer

13. Decouple the User from the Authoritative Disks Reading Writing Cache Queue Authoritative Primary Arrays Overflow Overflow Relational Data Store Flat Data Store SAN/NAS Virtualization Layer

14. Decouple the User from the Authoritative Disks Reading Writing Cache Queue Authoritative Primary Arrays Overflow Overflow Relational Data Store Flat Data Store SAN/NAS Virtualization Layer

15.

16.

17.

18.

19. We Want To Code

20.

21.

22. True? False?

23. True? False?

24.

25. Questions?

Jim Benedetto Startonomics LA

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Jim Benedetto Startonomics LA